Digital Marketing Manager
Job Summary
Develops and maintains marketing campaigns and brand identity for clients in a variety of industries.
Primary Responsibilities
- Researches target markets
- Develops individual digital marketing campaigns, including social media, web design, and SEO
- Manages all aspects of a client’s social media presence
- Measures success of campaigns and reports findings to the client
- Alters strategies based on analytics, customer feedback, and algorithm changes
- Stays up-to-date on all digital marketing trends and applies them when necessary
- Works with the web designer and writer to develop a strong online presence and quality content
