Director, Marketing

This role is on-site/hybrid in Milwaukee, WI

SCOPE OF LEADERSHIP ROLE

The Marketing Director will lead a segment level team of marketers aligned to both key industry verticals as well as Divisions within the Industrial Powertrain Solutions and Conveying business segments. This leader will oversee a team of 10 marketers responsible for developing and executing marketing plans aligned to the Industry and Division goals. The team will focus on content development, Industry expertise and thought leadership, campaign development and trade show leadership. In addition the leader must focus on and understand performance metrics and tracking tools for the team's activities

KEY RESPONSIBILITIES

• campaign planning and execution at both an Industry level and Divisional level with focus on integrated messages at various levels of detail, from industry messaging down to focus/new product messaging to the target audience. Suggest, develop, implement, and assess marketing campaigns across diverse customer personas and sales channels, including lead generation, thought leadership programs, webinars, event marketing, etc.

• Cultivate expertise and impact in designated vertical markets and associated products to enhance marketing campaigns. Partner with product marketing and the team to strategize and oversee activities that draw target audiences to our content (blog posts, whitepapers, reports, webinars, infographics, etc.).

• Content Development leadership: Digital, Traditional, PR, Social media content focused on various target personas at both an OEM and replacement parts audience

• Industry value proposition development and thought leadership to be able to drive marketing strategies and execution within focus growth industries

• Traditional and Digital communication expertise, including Catalogs, Literature, Web, and digital asset development and execution

• Experience in Video strategy, development and execution

• Leadership capabilities to drive results both within the direct team and across key business stakeholders to develop a cohesive go to market strategy across multiple industries and product categories

PROFESSIONAL EXPERIENCE/QUALIFICATIONS

Minimum Requirements:

• A bachelor's degree in marketing, business or communication is required, MBA preferred
• 10+ years of experience in marketing programs and/or marketing campaigns; minimum 5+ years in a marketing leadership capacity
• Have proven experience in B2B Marketing leadership
• Experience leading large teams and developing talent
• Broad range of marketing skills, including digital, brand strategy, new product launch experience, advertising/media planning, lead generation, channel management, and overall marketing strategy development
• Understand current marketing trends
• Self-starter, desire to learn and contribute

Leadership Competencies

• Customer Focus - We are seeking a candidate who excels in Customer Focus, demonstrating the ability to build robust customer relationships and deliver solutions with a customer-centric approach. The ideal candidate will prioritize understanding and meeting customer needs, ensuring satisfaction, and actively contributing to the development and implementation of strategies that enhance the overall customer experience. Strong communication skills and a proactive mindset in anticipating and addressing customer concerns are essential for success in this role.
• Business Insight - Capable of applying in-depth knowledge of business and the marketplace to drive the organization's goals forward. The ideal candidate will possess the analytical skills necessary to understand market trends, competition, and industry dynamics, contributing valuable insights to strategic decision-making. The ability to translate business intelligence into actionable initiatives that support organizational objectives is a key requirement. The successful candidate will play a pivotal role in guiding the organization's growth and success through an evolutionary understanding of the business landscape.
• Communicates Effectively - Expertise in communication leadership, specifically in developing and delivering multi-mode communications. The successful candidate will excel in conveying a clear understanding of the unique needs of diverse audiences. This role requires the ability to adapt communication styles across various channels to ensure effective engagement and comprehension. Strong interpersonal skills and the capability to tailor messages to resonate with different stakeholders are essential for success in this position.
• Instills Trust - Capable of gaining the confidence and trust of others through qualities such as honesty, integrity, and authenticity. The ideal candidate will exhibit transparent and ethical behavior, fostering an environment where trust is a cornerstone of professional relationships. This role requires effective communication and interpersonal skills to establish credibility and inspire confidence among team members and stakeholders. The ability to lead with integrity and authenticity is paramount for success in this position.
• Self-Development - This role requires a mindset of continual improvement, a willingness to embrace challenges, and the ability to adapt to evolving circumstances/priorities. The successful candidate will be dedicated to expanding their skills and knowledge, contributing to a culture of ongoing learning and sharing within the team and organization.

• Medical, Dental, Vision and Prescription Drug Coverage

• Spending accounts (HSA, Health Care FSA and Dependent Care FSA)

• Paid Time Off and Holidays

• 401k Retirement Plan with Matching Employer Contributions

• Life and Accidental Death & Dismemberment (AD&D) Insurance

• Paid Leaves

• Tuition Assistance

Regal Rexnord is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity, age, ancestry, national origin, marital status, citizenship status (unless required by the applicable law or government contract), disability or protected veteran status or any other status or characteristic protected by law. Regal Rexnord is committed to a diverse and inclusive workforce. We are committed to building a team that represents diverse and inclusive backgrounds, perspectives, and skills. If you'd like to view a copy of the company's affirmative action plan or policy statement, please email Recruiting@RegalRexnord.com. If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail Recruiting@RegalRexnord.com.

Equal Employment Opportunity Posters

Notification to Agencies: Please note that Regal Rexnord Corporation and its affiliates and subsidiaries ("Regal Rexnord") do not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement or similar contract and approval from HR to submit resumes for a specific requisition, Regal Rexnord will not consider or approve payment to any third-parties for hires made.