Consumer Digital Marketing Manager

At Hamilton Beach Brands, Inc., a leading designer, marketer and distributor of small household and commercial appliances, our culture is one of hard work, ethical behavior, and teamwork. We roll up our sleeves and work to create products that have been pleasing customers for over 115 years. We offer a comprehensive compensation and benefits package which includes health, dental, and vision insurances, HSA contributions, Profit Sharing, and a 401(k) plan with vested contributions beginning Day One. We provide paid vacation and holidays, summer hours and a paid charitable day off. To offset the cost of staying fit we offer a quarterly subsidy, and you can purchase our products at a discounted cost. We have a casual dress code, flexible hours, and development opportunities. These are just a few of the advantages of working for this dynamic company.

We are seeking qualified candidates for a Digital Marketing Manager at our Corporate facility located in Glen Allen, VA. This position will oversee and guide a talented group of digital specialists, manage content calendars and marketing campaigns across multiple brands, in addition to executing email and marketing automation.

This role helps develop, implement, measure, and optimize digital marketing campaigns that drive consumers to brand ecommerce websites and retail sales channels, promoting the awareness, consideration, and purchase of our product portfolio. This position is hybrid, on-site 3 days per week.

Responsibilities of the position include:

• Manage the core digital marketing team (social media, affiliate/influencer marketing, and digital advertising).
• Collaborate and coordinate digital marketing strategies and campaigns between product marketing, sales, and digital marketing to maximize business results and increase customer satisfaction.
• Direct internal creative team and partner marketing manager to design and source content as needed.
• Ensure brand consistency, budget adherence, and optimized advertising investments.
• Own the Klaviyo Customer Relationship Management (CRM) channel. Grow database, increase engagement, expand segmentation, and enhance automation. Build and execute B2C email marketing campaigns from start to finish, including A/B testing and analysis.

Requirements of the position include:

• Bachelor's degree in marketing or a combination of education and experience will be considered.
• 10+ years' experience in digital marketing channel and campaign management with 3 of those years focusing on the email marketing of consumer products.
• 5+ years' experience managing direct reports.
• Strong project management/process skills required and capacity to juggle multiple responsibilities at the same time.
• Experience with digital advertising programs/principles including goal and KPI setting/reporting, SEO, SEM/paid search, programmatic display, retargeting, and social media advertising.
• Advanced understanding of CRM systems, email marketing, and marketing automation.
• Experience managing social media accounts both organically (community management) and as paid advertisements.
• Experience with Paid Search Advertising (including Google Ads and retailer-specific applications like Criteo or Amazon AMS).
• Comprehension of current and emerging digital marketing channel relationships to the ever increasing and dynamic consumer paths to purchase.
• Understanding of affiliate marketing.
• Excellent communication skills (written and verbal) to engage stakeholders and influence outcomes.
• Proven ability to work in a collaborative team environment.

Desirable, but not essential requirements:

• Experience using Google Analytics for eCommerce websites and tracking technologies such as Google Tag Manager, Meta pixel and UTM tags.
• Knowledge of direct-to-consumer ecommerce business models.
• Experience using Click-up productivity platform or equivalent.

Our employees enjoy working in a tobacco-free and drug-free environment. We do not consider candidates who use tobacco products. Hamilton Beach Brands, Inc. is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.E-Verify.gov.