Brand Marketing, Senior Manager (Onsite Position)

LG Electronics USA
United States, New Jersey, Englewood Cliffs
111 Sylvan Avenue (Show on map)
Nov 24, 2024
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone. What We Can Offer: A crafted employee experience designed to foster professional growth, a focus on health & well-being and an internal community that will set you up for success. The Opportunity: WE ARE CURRENTLY SEEKING A CREATIVE SENIOR MANAGER OF BRAND MARKETING TO JOIN OUR DYNAMIC MARKETING TEAM IN ENGLEWOOD CLIFFS, NJ. This position is an onsite position. You'd be responsible for developing and managing comprehensive communications programs and plays a pivotal role in implementing integrated marketing communications plans that drive business segments. Develop communication strategies for each major product sub segment; Prioritize message points for each sub segment, and prioritize sub segment communication across entire business unit Implement integrated marketing plans to drive business segment results and extend core communication strategies across all elements of marketing mix, including advertising, online, in-store, PR and consumer activation / promotional platforms. Work closely with cross-functional integrated marketing team for business segment, including key Product Management counterparts, HQ personnel and functional personnel across In-Store Marketing, Digital Marketing, PR, Consumer Activation / Sponsorship functional areas. Handle day-to-day tasks in development of best-in-class product launch and promotion programs. Develop annual communications plan (and adjustments throughout calendar year as necessary) Develop, report on and manage to annual as well as project budgets. Qualifications: An Undergraduate Degree is Required, An MBA is desired. A minimum of 5 years' experience in consumer marketing or closely related field. Experience in traditional brand management function strongly desired. Industry experience may vary from consumer durable goods to consumer luxury goods. Up to 25% travel as needed. Privacy Notice to California Applicants At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics. In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.