Product Manager - Online Marketplace

Customer Insights:

• Understand the unique needs, behaviors, and pain points of Blue Diamond growers to inform platform features and user experience.

• Engage with growers to collect feedback and ensure the marketplace meets their expectations and delivers tangible value.

Product Strategy:

• Define the vision, strategy, and roadmap for the Grower Connect Marketplace, focusing on scaling purchases to deliver cost savings.

• Prioritize features and initiatives that maximize grower benefits, drive adoption, and support business objectives.

• Define the necessary category management and related taxonomy to effectively develop and extend the marketplace product catalog

• Point of contact and project leader for all major initiatives.

Market Analysis:

• Analyze trends in agricultural procurement and e-commerce platforms to identify growth opportunities and competitive advantages.
• Monitor supplier offerings and market dynamics to ensure the marketplace remains relevant and beneficial to growers.

Supplier Engagement:

• Partner with Procurement and Legal to negotiate agreements with suppliers to secure favorable pricing, terms, and product availability.
• Build strong, long-term relationships with suppliers to enhance marketplace offerings and foster mutual growth.

Finance Partnership:

• Collaborate with finance teams to address tax exemption requirements, ensuring compliance, proper processing and efficiency for grower transactions.
• Monitor and manage site profitability by aligning pricing strategies, supplier agreements, and operational costs with financial goals.

Collaboration:

• Partner with internal teams (supply chain, IT, marketing, and operations) and external vendors to develop and enhance the marketplace platform.
• Ensure alignment across stakeholders on deliverables, timelines, and performance objectives.

Feature Development & Management:

• Lead the development of core platform features, including supplier catalogs, bulk purchasing tools, and financial integrations.
• Ensure the platform is scalable, user-friendly, and optimized for grower and supplier needs.

User Experience (UX) Optimization:

• Work with UX/UI designers to deliver an intuitive and engaging browser and mobile-based interface for growers. Collaborate with cross-functional teams to ensure the platform's usability, performance, and seamless integration.
• Conduct user testing and implement feedback to refine features and improve adoption rates.

Marketing & Adoption:

• Own marketing efforts to promote the Grower Connect Marketplace, focusing on increasing grower participation and supplier engagement.
• Develop campaigns and promotions that emphasize the platform's cost-saving benefits and ease of use.

Revenue Growth & Cost Savings:

• Drive marketplace adoption to scale transactions and deliver lower costs to growers through bulk purchasing.
• Identify additional revenue opportunities, such as premium supplier listings, advertising, or enhanced services.
• Participate in the identification and prioritization of product, platform, market and/or service innovations to protect and grow existing revenue streams and to grow new revenues for assigned products and services.

Performance Tracking & Iteration:

• Analyze KPIs such as grower participation, transaction volume, cost savings, and profitability to assess platform success.
• Use data insights to refine features, supplier relationships, and marketing strategies to continually enhance the marketplace.

What Makes the Grower Connect Marketplace Unique?

The Grower Connect Marketplace is a transformative initiative aimed at empowering Blue Diamond growers with cost-saving opportunities by aggregating demand and leveraging collective purchasing power. It provides an innovative platform for growers to access lower prices, while offering suppliers a direct channel to a highly engaged agricultural audience.

MINIMUM REQUIREMENTS: