New 
Senior Marketing Technology Specialist
 Tata Consultancy Services | |
$120,000 - $130,000
| |
sick time, 401(k)
| |
 United States, California, Alameda | |
 Oct 28, 2026 | |
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Job Description
Must Have Technical/Functional Skills - 4-7 years of experience working with Salesforce Marketing Cloud, CRM platforms. Experience supporting campaign execution, platform optimization, integrations, and reporting is required. - Strong working knowledge of Sales Cloud and how it integrates with Marketing Cloud (data synchronization and shared data models). - Strong functional and technical understanding of Salesforce Marketing Cloud, including data management, journeys, audience segmentation, and reporting capabilities. - Experience designing subscriber/contact data structures, preference centers, and consent/opt-out management. - Ability to review technical estimates and implementation approaches and identify potential risks, dependencies, and opportunities. - Experience supporting campaign reporting and performance measurement, with the ability to facilitate consistent, accurate performance measurement (familiarity with BI/reporting tools such as Tableau is a plus). - Strong project coordination and stakeholder management skills with experience working across Marketing, IT, Compliance, and external vendors. - Experience working within regulated environments and supporting compliance, privacy, and governance requirements (e.g., HIPAA/PHI, consent, CAN-SPAM/CASL, data retention). - Excellent communication skills, with the ability to translate technical concepts for non-technical stakeholders and lead operationally when needed. Roles & Responsibilities Technical oversight & guidance - Support the design and evolution of marketing technology solutions across Salesforce Marketing Cloud and Sales Cloud. - Provide functional and technical expertise to internal teams and agency partners. - Review solution designs, configurations, integrations, and campaign implementations. - Support evaluation of agency proposals, estimates, and implementation approaches. - Support development and documentation of integration and data-flow standards. - Support campaign reporting strategy and consistent performance measurement. Management & coordination - Support coordination across internal teams and external agencies. - Partner with agency and vendor teams to coordinate deliverables. - Partner with Marketing Operations Specialist and leadership team to resolve complex issues. - Coordinate with IT on integrations, security reviews, change management, and releases. - Facilitate communication between technical and non-technical stakeholders. - Serve as a dependable resource for the Marketing Operations team. Governance & compliance - Support adherence to data governance and compliance requirements including PHI/PII handling, consent and opt-out management, data minimization, access controls, and audit-ready documentation. - Maintain solution documentation, design standards, and decision records so the platform is supportable and audit read Salary Range: $120,000-$130,000 a year TCS Employee Benefits Summary: Discretionary Annual Incentive. Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans. Family Support: Maternal & Parental Leaves. Insurance Options: Auto & Home Insurance, Identity Theft Protection. Convenience & Professional Growth: Commuter Benefits & Certification & amp; Training Reimbursement. Time Off: Vacation, Time Off, Sick Leave & Holidays. Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing. #LI-SP1
Location
Alameda, CA
Function
TECHNOLOGY
Role
Functional Consultant
ID
435644
Skills
Tableau | Salesforce(SFDC)
Salary Range
$120,000 - $130,000 Desired Candidate Profile
Qualifications BACHELOR OF COMPUTER SCIENCE | |