Strategic Planning Lead (B2B)

Aquent is partnering with a globally recognized leader in technology and innovation, known for its groundbreaking products and services that shape the future. This company is committed to creating impactful experiences for its customers and is looking for exceptional talent to drive its mission forward.

Are you a strategic media expert passionate about driving brand awareness and customer acquisition? We're seeking a dynamic professional to join a pivotal team at our client, where you'll be instrumental in shaping cutting-edge marketing campaigns and directly influencing market growth. This role offers a unique opportunity to lead integrated media strategies, collaborate with diverse teams, and become a strategic thought leader, making a tangible impact on how the brand connects with its audience and expands its customer base.

You will be at the forefront of developing sophisticated external marketing strategies, acting as a key advisor to business stakeholders on budget allocation, effective media leverage, and crucial branding and messaging within creative. Your ability to translate complex data into actionable insights and communicate recommendations will be central to the team's success in a rapidly evolving landscape. This is an exciting chance to contribute to high-profile campaigns, ranging from national brand awareness initiatives to targeted performance campaigns across a spectrum of channels.

What you'll do:

• Develop and implement integrated media strategies that drive brand awareness and customer acquisition.
• Manage the workflow between internal and external media teams, ensuring seamless implementation of strategic plans.
• Analyze media channel performance, providing insightful reports and optimizations to key partners.
• Serve as a strategic thought leader for business stakeholders, guiding decisions on budget allocation and media utilization.
• Provide critical insights on branding and messaging within creative assets to ensure strategic alignment.
• Support senior strategists on diverse campaigns, including national brand awareness and performance-focused initiatives across social, digital, custom partnerships, audio, CTV, and OOH.
• Build comprehensive media briefs, review media plans, and consolidate information into clear presentations for stakeholders.
• Demonstrate a strong understanding of media specifications, trafficking processes, and campaign reporting/optimizations.
• Clearly communicate challenges, solutions, recommendations, and perspectives to foster team success in a dynamic environment.

Must-Have Qualifications:

• 5+ years of experience in media planning and strategy.
• Proven expertise in cross-channel tactical planning for both performance and brand KPIs.
• Demonstrated ability to leverage data and insights to build audience profiles, create clear communication plans, and develop channel-level marketing strategies that align with business objectives.
• Familiarity with traditional media channels (OOH, TV), digital advertising, and social media platforms (including organic and creator campaigns), and their integration in multifaceted campaigns.
• Track record of measuring campaign impact through various testing and measurement solutions, with the ability to present results and future recommendations clearly.
• Proficiency working within syndicated research sources (e.g., MRI/Simmons, comScore) and social listening tools.
• A self-starter who can work autonomously with agility, prioritize effectively, and manage multiple projects concurrently.
• Excellent presentation, written, and verbal communication skills.
• BS/BA degree required.

Nice-to-Have Qualifications:

• Experience in a media agency setting.
• Experience with communications and audience strategy.
• Experience working on B2B campaigns, especially those targeting Small and Medium-sized Businesses (SMBs).