Content Marketing Manager - AEO

Aquent is partnering with a pioneering organization dedicated to empowering individuals through transformative educational programs. We are seeking a visionary leader to revolutionize how our client connects with their audience. This is your chance to dramatically elevate their marketing presence, shaping their voice and strategy across multiple channels to drive significant growth and ensure their vital educational content reaches those who need it most. You will play a pivotal role in defining their narrative, amplifying their message, and making a tangible impact on organic reach and overall engagement.

About the Opportunity

Step into a dynamic role where you will be at the forefront of digital content innovation. We are searching for an exceptional content strategist and creator who thrives on translating complex insights into compelling narratives. You will be instrumental in crafting a multi-channel content strategy designed to boost conversion rates, enhance organic search rankings, and optimize Answer Engine Optimization (AEO) visibility across cutting-edge Large Language Models (LLMs). As the content brand champion for critical educational initiatives, you will collaborate across diverse teams-analytics, media, affiliate, and internal content-to ensure a cohesive, powerful, and highly visible message that resonates deeply with our target audience.

What You'll Do

• Translate intricate competitive analysis and internal data into sharp, compelling value propositions that differentiate our offerings.
• Design, develop, and lead multi-channel content plans specifically engineered to improve organic search performance and maximize AEO visibility across LLMs.
• Produce high-quality, conversion-focused content directly and/or create comprehensive content briefs for a team of internal writers and agency partners.
• Act as a key brand ambassador, partnering with internal media, affiliate, and community outreach teams to champion core messaging across external platforms, forums, and partner networks.
• Continuously monitor and analyze content performance, AEO placements, and search rankings in close collaboration with analytics teams to inform and refine content strategies.

What You'll Bring

• 5-7 years of progressive experience in content marketing, demonstrating a clear track record of success.
• Profound fluency in AEO and SEO, with hands-on experience optimizing search performance and navigating the evolving dynamics of Answer Engine Optimization for LLMs.
• Exceptional copywriting skills, with a proven ability to either serve as a primary content creator or expertly brief creative partners to achieve desired outcomes.
• Strategic thinking capability, evidenced by experience reviewing competitive intelligence and translating complex data into actionable, high-impact messaging campaigns.

Bonus Points For

• Experience within the higher education sector.
• Background in healthcare or nursing education marketing.
• Previous work in subscription-based service marketing.