Director, Content Strategy & Production - Maybelline DMI

Director, Content Strategy & Production - Maybelline DMI

Location: 10 Hudson Yards, New York, NY

Division:Consumer Product Division

Reports to: AVP, A&I & Digital Strategy

Who We Are

At the heart of our company lies a dedication to innovation and progress. In all markets where we operate, we're committed to fostering excellence, empowering talented individuals, and leading the way in various industries.

Join L'Oreal:As the world's #1 beauty company, with a presence in over 150 markets, we are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress. We are dedicated to shaping the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments.

We're proud to have earned recognition as industry leaders in:

• Most Innovative Companies - Fast Company, 2023
• Top 5 - Most Attractive Companies Worldwide Among Business Students -Universum, 2023
• Top 25 World's Best Companies - TIME, 2023
• Top Companies for Executive Women - Seamount, 2023
• Best Place to Work for Disability Inclusion - Disability Equal Index, 2023

With 86,000 dedicated employees spread across 150 countries, L'Oreal leads the global beauty industry and pioneers' beauty technology. Our portfolio comprises 36 international brands grouped into four divisions. For over a century, we've been committed to making beauty accessible to all, and our goal is to reach another billion consumers worldwide through innovation.

Now, it's your moment to shine. If you are experienced, embrace challenges, value continuous learning, and want to create a positive impact, we invite you to join our diverse teams. Whether you're an industry veteran or a seasoned professional, we are always on the lookout for exceptional talents to contribute to our mission.

In the L'Oreal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Product Divisions holds the world's #1 beauty brand with L'Oreal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. The CPD division is L'Oreal groups largest division made up of 30k employees worldwide.

A Day in the Life

Role Overview Maybelline New York is looking for a visionary and operationally eliteDirector of Content Strategy and Production. You will be the architect of the brand's visual story across the entire consumer journey-with a specialized focus on "Connected Commerce" and "Low-Funnel" conversion.

You are a "Producer-Strategist" who understands that in the modern beauty landscape, the "cool factor" must be backed by conversion science. You will oversee a high-velocity production engine that delivers 30+ major global dossiers annually, ranging from high-impact 360 brand events to AI-enhanced "torture tests" and macro-texture photography. You will lead a multidisciplinary team and manage elite agency partnerships to ensure Maybelline remains the global leader in digital beauty.

Requirements

• Experience:7+ years of experience in content production, creative agency, or brand-side beauty/fashion project management within a fast-paced environment.
• Management:Minimum2+ years of experience managing direct reports and leading large production crews.
• Technical Literacy:Expert knowledge of e-commerce platforms, digital marketing funnels, and production tools.
• Data Driven:Ability to use quantitative data and e-comm performance metrics to inform creative strategy.
• Deep understanding of content production workflows, including digital asset management and IP rights management.
• Proventrack recordof successfully managing complex projects with multiple stakeholders and tight deadlines.
• Exceptional organizational skills and attention to detail.
• Strong communicationand interpersonal skills,with the ability to influence and collaborate effectively across all levels.

Responsibilities

1. Global Content Strategy & Innovation

• Omnichannel Vision:Define the annual global content strategy to accelerate growth across e-commerce, social commerce, and 360 brand activations.
• Tech & AI Integration: Pioneerthe use of AI-driven technology for product visualization, and automated content enhancement.
• Trend Forecasting:Monitorglobal content trends to keep the brand at the forefront of digital innovation.
• Budget & ROI:Own the production budget, ensuring maximum efficiency and "best-in-class"spendacross all agency partners and internal resources.

2. Project Management & Content Workflow:

• Oversee the end-to-end content lifecycle, from planning and production through to delivery and archiving, for assigned campaigns( productionpipeline for 30+ global dossiers). Ensure every asset-from "product candies" and routine videos to macro stills-is delivered on time and on brand.

• Develop, manage, and continuously improve upon a centralized content calendar and retro-planning process.
• Lead cross-functional team meetings,ensuring all stakeholders are aligned on timelines, deliverables, and any potential roadblocks.
• Proactivelyidentifyand mitigate risks, clearly communicating delays and implementing contingency plans as needed.
• Act as the primary point of contact for agency partners,ensuring they adhere to deadlines and deliver high-quality work.

• High-Volume Oversight:Lead the end-to-end production pipeline for 30+ global dossiers, ensuring every asset-from "product candies" and routine videos to macro stills-is delivered on time and on brand.
• Conversion-First Content:Master the "Science of Low-Funnel" assets, overseeing the creation of efficacy demos, "torture tests" (waterproof/wear-tests), and shade-accurate educational content.
• Guardian of Look & Feel:Serve as the ultimate authority on lighting, makeup application, and aesthetic quality on set, ensuring assets feel premium yet relatable and diverse.
• Speed-to-Market:Maintaina high-velocity post-production workflow, managing retouching and editing loops to meet tight global launch windows.
• Leadership & Stakeholder Orchestration
• Team Development:Manage, train, and inspire a team of full-time employees and consultants (Digital Specialists, Graphic Designers, Producers).
• Cross-Functional Glue:Act as the primary bridge between Global Marketing, Zone leads, Product Managers, and Creative agencies to ensurea cohesivecustomer experience.
• Agency Management:Constantlyevaluateand source the best agency partners in the industry, conducting annual reviews to ensure excellence and cost-efficiency.

3. Core Competencies:

• The "Achiever" Mindset:Ability to manage concurrent, high-volume projects at varying stages without sacrificing detail or quality.
• Beauty Savvy:Deep sensitivity to the "metier"-an expert understanding of makeup textures, skin tones, and the visual language of the beauty industry.
• Entrepreneurial Management:Apro-activeproblem solver who can navigate tight deadlines and frequent changes from multiple stakeholders.
• Inclusive Leadership:A commitment to elevating diversity and the "cool factor" in every piece of content produced.

What We Offer

• Salary Range:$139,700 - $199,100 (commensuratewith experience)
• Competitive Benefit Package(Medical, Dental, Vision, 401K, Pension Plan)

• Hybrid Work Policy(Up to 2 Days perweekwork from home for eligible roles, subject to manager approval.)
• Flexible Time Off(Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities(Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups(Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Your Future Team

Marketing at L'Oreal is about triggering real emotion! We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!

We Are Committed and Engaged

Don't meet every single requirement? At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation during the application or hiring process, please contact [emailprotected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.

All of your information will be kept confidential, to the maximum extent permitted by law, according to EEO guidelines.

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.