Marketing Director, Hospital Automation and Connectivity

Job Summary

As the Marketing Director for Hospital Automation & Connectivity, you will set and drive the strategic vision for Masimo's interconnected hospital automation and connectivity solutions. You will develop a global marketing plan to drive revenue, define next generation product requirements, execute new product introductions, develop product positioning and strategic messaging and execute launches across acute care, alternate care, and hospital to home segments to accelerate growth.

Duties & Responsibilities

• Lead development and execution of global marketing strategies for hospital automation and connectivity solutions.
• Own product roadmap, defining the requirements for next generation products in the pipeline, developing the business case, marketing plan and lifecycle planning across connectivity platforms.
• Manage the product life cycle to include new product introductions and end of life activities.
• Bridge product vision with commercial outcomes-including brand positioning, value messaging, product launches, and revenue growth.
• Support the commercial teams in growing the hospital automation business with marketing programs to support the global commercial teams.
• Translate technical product functionality into compelling customer-centric value propositions for hospitals, healthcare systems, and alternate care providers.
• Define gotomarket plans: segmentation, targeting, positioning, pricing, campaigns across channels (digital, field, events).
• Analyze market dynamics, competition, and customer insights to inform strategic pivots and investment decisions.
• Collaborate across R&D, Product Management, Engineering, Clinical Affairs, Regulatory, Sales, and Marketing Communications-ensuring unified messaging and seamless product rollouts.
• Oversee all launch phases through premarket to full market availability, including training, collateral, and field enablement.
• Enable marketing excellence through collaboration with Sales, Clinical, Engineering, Technical Services, and Marketing teams.
• Define key performance indicators to measure campaign effectiveness, market penetration, ROI, and adoption.
• Utilize market intelligence, competitive data, and customer feedback to continuously refine marketing strategy
• Serve as a strategic voice for the hospital automation business
• Manage marketing resources and budgets to maximize ROI and operational efficiency.

Minimum & Preferred Qualifications and Experience

Minimum Qualifications

• 8+ years of demonstrated success in Marketing/Management/Commercial responsibility in global markets in the medical device industry.
• Deep knowledge of hospital automation and connectivity solutions.
• Strong background in healthcare technology, information technology and networking.
• Very strong business acumen (or commensurate training)
• Strong strategic, analytical, and critical thinking skills.
• Strong writing and speaking skills
• Excellent teamwork skills
• Advanced ability with the Microsoft Office, including Microsoft Project and suite of applications.

Preferred Qualifications

• Proven leadership, orientation to customer and team needs, creativity, and a "do whatever it takes attitude"

Education

• Bachelor's degree Marketing, Business, Life Sciences, or related field required.
• MBA/advanced degree is desired.

Compensation

The anticipated salary range for this position is $170,000 - $240,000 plus benefits. Actual placement within the range is dependent on multiple factors, including but not limited to skills, education, and experience. This position also qualifies for up to 25% annual bonus based on Company, department, and individual performance.

Physical requirements/Work Environment

This position primarily works in an office environment. It requires frequent sitting, standing and walking. Daily use of a computer and other computing and digital devices is required. May stand for extended periods when facilitating meetings or walking in the facilities. Travel domestically and internationally up to 30% is necessary.

The physical demands of the position described herein are essential functions of the job and employees must be able to successfully perform these tasks for extended periods. Reasonable accommodation may be made for those individuals with real or perceived disabilities to perform the essential functions of the job described.