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Merchandising Coordinator eCommerce

American Greetings Corporation
United States, Ohio, Westlake
Mar 17, 2026
As this is a hybrid role working out of our Creative Studios in Westlake, Ohio, we will focus on candidates who currently reside in Northeast Ohio.

The eCommerce Merchandising Coordinator supports the digital merchandising strategy to drive online sales, improve customer experience, and ensure product content accuracy across all digital channels.

This role works cross functionally with Product Management, Sales, Marketing and and creative teams to execute item listings and other asset publications, maintain site content, and optimize product performance.

This position works with internal resources to develop new creative assets that, combined with the information provided by Product Management, populates the retail partners' merchandising templates.

The eCommerce Merchandising Coordinator also maintains all product information in the appropriate Content Management System so that the information can be easily accessed and shared across our business and for use in subsequent item set ups.

Essential Duties and Responsibilities:
* Responsible for all item listings and other asset publications onto 1P & 3P eCommerce platforms as well as B&M retail partner websites
* Manage the full item setup process, including SKU creation, product naming, copy, attributes, and categorization.
* Work with Product Management to acquire product information and associated attributes
* Work with internal creative resources, provide art direction for the development of product photography, including submitting work requests, providing product numbers and samples
* Collaborate with internal marketing team to establish targeted keywords and other ways to optimize pages for internal & external search rankings
* Maintain copy and image style guide standards
* Implement unique, SEO-infused product copy, including descriptions, titles and product features
* Upload product information into content management system
* Use retailer-provided forms to complete online item set up and photo submission
* Record and communicate new retail IDs
* Partner with cross-functional teams to support omnichannel Buy Online Pick Up In Store programs & initiatives
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