Sr Staff Product Marketing Manager, Structures

Synopsys
$132000-$198000
United States, California, Mountain View
700 East Middlefield Road (Show on map)
Feb 19, 2026
We Are: At Synopsys, we drive the innovations that shape the way we live and connect. Our technology is central to the Era of Pervasive Intelligence, from self-driving cars to learning machines. We lead in chip design, verification, and IP integration, empowering the creation of high-performance silicon chips and software content. Join us to transform the future through continuous technological innovation. You Are: You are a dynamic, forward-thinking product marketer with a passion for bridging technology and business strategy. You thrive on translating complex product features into clear, compelling customer value and are adept at crafting messaging that resonates across diverse audiences. Your experience spans technical marketing, go-to-market planning, and campaign execution for multi-product portfolios-ideally within high-tech, software, or engineering domains. You're highly collaborative, able to drive consensus among cross-functional teams, and skilled at navigating matrixed organizations. You have a keen understanding of industry trends, competitive landscapes, and market opportunities, and are always seeking innovative ways to position products for maximum impact. Your organizational prowess enables you to manage multiple projects simultaneously, and your analytical mindset ensures that every marketing initiative is measured for ROI and success. You bring a global perspective to your work, excel in remote environments, and communicate with clarity and influence. You're motivated by results, energized by challenging goals, and dedicated to supporting growth and revenue objectives through strategic marketing leadership. What You'll Be Doing: Develop and deliver value-based messaging for Ansys Structures products (Mechanical, Additive, Motion, etc.) in collaboration with Product, Sales, and Marketing teams. Lead go-to-market planning, including market sizing, customer segmentation, channel partner engagement, and regional sales alignment. Monitor and analyze competitive landscape to identify growth opportunities and differentiate Ansys solutions. Create and maintain sales enablement collateral such as presentations, use-cases, battle cards, customer case studies, and solution guides. Design and execute marketing plans and lead-generation campaign kits aligned with business growth objectives and key initiatives. Manage product marketing execution for new feature and product launches as part of biannual release cycles. Develop marketing collateral including web content, product feature videos, technical assets, data sheets, blogs, and solution-oriented content in partnership with Corporate Marketing. Coordinate with field and corporate marketing to promote Ansys products in line with overall strategy and programs. Partner with Digital Marketing teams to ensure targeted lead generation programs that meet sales objectives. Track and report on business unit leads and campaign performance to measure success against goals. Manage complex global multi-product marketing campaigns and projects. Evaluate and optimize marketing tactics ROI across the customer journey. The Impact You Will Have: Drive awareness and adoption of Ansys Structures solutions within key markets and customer segments. Enable sales teams with strategic content and insights to accelerate pipeline growth and conversions. Strengthen Ansys' competitive positioning and market leadership through differentiated messaging and campaigns. Expand the reach of Ansys products via effective co-marketing partnerships and targeted campaigns. Enhance customer engagement by providing relevant, compelling collateral and use-cases that address real-world challenges. Support the achievement of revenue and growth goals through impactful go-to-market execution. Deliver measurable ROI on marketing initiatives, driving continuous improvement and innovation. Champion the voice of the customer in product and marketing decisions. Contribute to a culture of collaboration, excellence, and continuous learning within the marketing organization. What You'll Need: Bachelor's degree in Marketing, Engineering, Computer Science, or related field (Master's degree or advanced certification preferred). Minimum 5 years' experience in product marketing, ideally within software, CAE, or CAD domains. Expertise in translating product functionality into clear customer value propositions and messaging. Proven track record managing complex projects and global product marketing campaigns. Strong functional expertise in digital, social, web, and account-based marketing. Experience supporting B2B demand generation campaigns and analyzing competitive landscapes. Excellent English proficiency and communication skills. Product Marketing Alliance Certification is a plus. Who You Are: Highly motivated, results-oriented marketer with B2B or B2C experience. Strategic thinker with analytical capabilities and attention to detail. Collaborative team player, able to work effectively across distributed, cross-functional teams. Strong organizational, leadership, and decision-making skills. Adaptable, resourceful, and comfortable managing multiple priorities in a fast-paced environment. Excellent written and verbal communication skills, with an ability to influence at all levels. The Team You'll Be A Part Of: Join a passionate and innovative product marketing team dedicated to driving the success of Ansys Structures solutions. You'll collaborate with product managers, sales leaders, corporate marketers, and digital specialists to shape go-to-market strategies and execute impactful campaigns. Our team values creativity, inclusivity, and continuous learning, fostering an environment where your ideas and expertise will make a real difference. Rewards and Benefits: We offer a comprehensive range of health, wellness, and financial benefits to cater to your needs. Our total rewards include both monetary and non-monetary offerings. Your recruiter will provide more details about the salary range and benefits during the hiring process. At Synopsys, we want talented people of every background to feel valued and supported to do their best work. Synopsys considers all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, age, military veteran status, or disability. In addition to the base salary, this role may be eligible for an annual bonus, equity, and other discretionary bonuses. Synopsys offers comprehensive health, wellness, and financial benefits as part of a competitive total rewards package. The actual compensation offered will be based on a number of job-related factors, including location, skills, experience, and education. Your recruiter can share more specific details on the total rewards package upon request. The base salary range for this role is across the U.S. Apply Now