Marketing Specialist

• Support day-to-day marketing activities for an assigned applicator category, ensuring alignment with brand strategy and business objectives.

• Assist the Product Manager in the execution of innovation and new product development projects, from concept through launch, through an established Stage Gate process.

• Collaborate with cross-functional teams including R&D, Sourcing, Supply Chain, Brand & Customer Marketing, and Sales to support project milestones and timelines.

• Help develop and maintain marketing tools and assets such as presentations, product catalogs, selling materials, labels, digital content, etc.

• Support customer-specific initiatives and programs for strategic partners including PSG, Lowe's, Menards, and others.

• Conduct market research and competitive analysis to identify trends, insights, and opportunities for growth.

• Support internal communication and alignment related to product and project updates, timelines, and priorities.

• Assist with financial reporting and analysis to assess sales performance, trends, and success of new product launches.

1. EDUCATION:

1. Required:

• Bachelor's Degree

1. Preferred:

• Bachelor's Degree in Business, Marketing, or related field

1. KNOWLEDGE & EXPERIENCE:

1. Required:

• 1-3 years of relevant experience in marketing or a related function (internship or co-op experience considered).

• Excellent written and verbal communication skills; ability to effectively make presentations in front of groups.

• Ability to maintain composure and a positive attitude in a fast-paced deadline-driven environment.

• Experience supporting product lifecycle activities such as research, product development, or launch execution.

• Experience gathering and interpreting customer insights or market data to support recommendations or decisions.

1. Preferred:

• Experience working in a consumer goods, manufacturing, coatings, or tools/applicator products industry.

• Prior exposure to new product development processes (e.g. stage-gate, concept development, testing, commercialization).

• Experience supporting go-to-market plans for retail or channel partners (e.g., Lowe's, Menards, or specialty retail groups).

• Ideal candidate possesses a continuous improvement mentality and seeks ways to improve self, position, team, and processes.

1. PERSONAL ATTRIBUTES & OTHER SKILLS

• Strong organizational and project coordination skills with the ability to manage multiple competing priorities

• Strong written and verbal communication skills

• Demonstrated ability to collaborate with cross-functional teams and contribute in a team-oriented environment

• High attention to detail and strong follow-through on assigned tasks and deliverables

• Self-motivated learner with a proactive mindset and willingness to take ownership

• Demonstrated adaptability and comfortability working in a fast-paced evolving environment

• Curiosity and analytical mindset with an interest in consumer insights, market trends, and competitive analysis

• Interest in building a career in product marketing

TECHNICAL/SKILL REQUIREMENTS:

Required:

• • Strong organizational and project coordination skills with high attention to detail

• • Proficient in Microsoft Office Suite Tools (PowerPoint, Excel, Word, etc.)

• • Ability to synthesize customer insights, market research, and data into actionable recommendations

Preferred

• • Experience with marketing analytics tools, dashboards, or reporting platforms

• • Knowledge of product lifecycle frameworks and innovation processes

• • Ability to create or contribute to product briefs, marketing materials, or launch plans

• • Familiarity with retail merchandising, planogram processes, or in-store execution practices