Copywriter
 Wunderman Thompson (DBA VML) | |
$45,000-$90,000 USD
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 United States, Michigan, Detroit | |
| 243 West Congress Street (Show on map) | |
 Jan 30, 2026 | |
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WHO IS GTB? GTB (a VML company) is a global precision-marketing agency, creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the world's most iconic brands, GTB is part of WPP's industry-leading network of companies driving creative transformation. GTB works across six continents with offices worldwide. THE OPPORTUNITY Copywriter REQUIRED EXPERIENCE
CORE SKILLS A conceptual copywriter for the Retail Team must possess an essential set of core skills that distinguish themselves for the unique needs of Automotive Retail copywriting. An overview follows: IDEATOR Most certainly, a skilled iterator is needed. One that can work quickly and efficiently under duress of deadlines. One that can also pivot ideation on request under extreme time-constraints [before & after regular business hours]. Strategic direction can quickly change, and is often subjected to market conditions, and global/current events. PERSISTENCE/STAYING POWER As a result, the Retail Copywriter must possess staying power: the ability to keep digging in the well for ideas and solutions to any ever-changing directions. The Retail Writer must have the fortitude to remain committed to the project for the long haul...to endure not only unexpected direction changes, but multiple expected "tweaks & revisions" from the multiple layers of internal agency & client reviews. ADAPTABILITY No doubt, being skilled in adapting to the situation at hand, is needed, almost as much as work that can be shared with clients. For automotive retail copywriting is not just about the big idea. It's also about the ability to create desire through the description and portrayal of features & benefits. And it's most certainly often about creating a sense of urgency and a call to action. Few, if any copywriting positions call for this disparate and unique combination of writing skills, in addition to subtleties of tone needed on different types of assignments: New Product Launches, Regional or National Sales Events, Disaster Relief, Community Support, Regional-Centric Product Campaigns, or Multi-Cultural Campaigns. MULTI-TASKER Indeed, these multiple writing skills are held to a premium, because they are relied upon and leveraged day-in, and day-out. For the Retail Copywriter must also be skilled in multi-tasking several assignments at once, and often, with pressing & overlapping deadlines (each with their own unique requirements). Deadline management skills are as much needed day-to-day, as the ability to deliver useful ideas. Clearly, the Retail Copywriter must skillfully assimilate as much information through briefs & requests. Drilling down to key points and key facts for big idea nuggets, is a skill every Retail Automotive Copywriter must possess. FOCUS & CLARITY OF PURPOSE Similarly, information needed may be incomplete, incomprehensible, or both. Knowing what information you need, is just as important a skill as knowing what information you don't need. Clarity of purpose & intent breeds efficiency...most useful in the Retail Creative Team where creativity is on demand and always under duress of deadlines. Regarding information, it is important to note that useful information can make the difference between an idea that captures the imagination, creates desire and motivates action...and an idea that fails in one or all of those end-goals. ARTICULATE & SUCCINCT Sharing ideas is an everyday part of the job. The ability to succinctly articulate thehow-what-why of an idea is a skill and quality that every Retail Copywriter should possess. Whether conveying ideas to your Art Director, Manager, Agency Colleagues or even Clients, the Retail Writer's ability to sell the work is just as important as the ability of the actual idea itself to sell the consumer. And given the existence of multi-layered approval gauntlets [internal & client],the ability to be clear, concise, and articulate in conveying ideas is both useful and appreciated. RETAIL COPYWRITERSKILLSETS
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details. _
$45,000
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$90,000 USD We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (GTB) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram,LinkedIn,andX. When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through ourRecruitment Privacy Policy. California residents should read ourCalifornia Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it. | |