Data and Analytics Director

Are you excited by the power of data and the potential it holds to solve business problems? Do you want to help world class brands use marketing and customer data to drivedeep customer understanding,continuously tailored and improving customer experiences, andrevenue growth? Are you ready to stand in front of clients and help guide them through the jungle ofadvanced analytics,cloud computing, and AI?Join ourData Solutions Consultingteam as aData & AnalyticsDirectorand help our clients transform their marketing data capability to deliver tangible business impact!

What will your day look like?

As our newDirector,Data& Analytics, you will join our growing teamof CRM& marketing dataspecialists. Here, you willhelp our clientscollect,analyzeand activate1st-partyand3rd-partydata at scale to create impactful customer experiences that drive measurable business results.You will helpto propose,designand deliver solutions that support customer insights, audience activation,personalizationand measurement of marketing performance.

More specifically, your tasks will include:

• Bridging technical analytics with business strategy, driving roadmaps for customer data,measurementand audience planning.

• Consulting with senior clients and internal stakeholders to shape strategies and roadmaps through analytically derived insight and data-driven solutions.

• Evaluating clients' data landscape, use cases and business requirements to diagnose, recommend, design, and deliver dataand analyticssolutions adding value to CRM programs.

• Building stakeholder consensus and lead in a matrixed team environment, including senior client relationships.

• Strategically leading delivery of client data projects in a matrixed team environment, collaborating with a team of highly skilled CRM, data and technology professionals and client relationships.

• Analyzingclients'prospectand customer data gleaninginsightsinforming experience,contentand performance optimizations.

• Helping build prototypes and proofs of concepts thattest outkey assumptions and provide a blueprint for production grade solution build and deployment.

• Designing and managingrobust measurement frameworks, including attribution and in-market testing.

Travel for onsite client and partner agency presence will be required.Specific levels of travel can vary.

Who are you going to work with?

You willbe working closelyinprojects with a lot of different people with different professions, both inside and outside of VML MAP. You willbepart of a group of experiencedDataSolutionConsultants andwillworkclosely with colleagues from the other groups in our consulting practice.We strive to have an open collaboration model to optimallyutilizeour total skillsets.

You will also work closely with ourTech and Data specialists,Experience StrategyandClient Engagementleadsto deliver client projects, and you will work directly with our clients, i.e., key stakeholders in the data,marketingand IT organizations of large global companies. You will alsohave the opportunity toengage with our data and technology partners, such as Salesforce, Adobe, Braze, Google, and Snowflake.

Together, we help our clients put in place data solutions that drive business value in a collaborative work environment with a focus on both professionalexpertiseand having fun on the way.

Whatdoyou bring to the table?

You might have a data and technology background and grew into a consulting role, ormaybe youcome from a business background andhavebuilt a strong understanding of data solutions.Nevertheless, it is important that you havestrongcore consulting skills as wellasdata experience and expertise.

Consulting skills

• Strong communicationand presentation skills, i.e., the ability to clearly communicate complex topics to stakeholders at all levels of the organization.

• Structured problem-solving skills, i.e., the ability toidentifyand analyze complex problems and develop practical solutions.

• Business acumen, i.e., an understanding of how businesses work and how they create value.

• The ability to build trust and strong working relationships with clients,partnersand colleagues.

Data experience andexpertise

• You have a degree in data science, digital marketing, computerscienceor similar fields of study, or equivalent work experience in these areas.

• You are considered an expert in marketing data with deepexpertisein marketing measurement, customer data, andmarketingdata solutionsenabled through analytics.

• You have experience analyzingbusiness needs, designing, scoping, and delivering data solution projects and services in large organizations.

• Experience collaborating with and communicatingtotechnical and business audiences alike.

Mindset

As a person, you are outgoing,collaborativeand love being part of interdisciplinary projects and solutions. You area leader whoremainseager to learn.You are comfortablewith thecomplexity of high-tech dialogues and solutions. Furthermore, you have the drive,enthusiasmand technical skills to take lead when facing the client in data and insights related matters. Through this, you strive to help and inspire the client to grow their business by combining data insights, performance analytics, and data engineering.It'sanadvantageif you have agency experience and marketing domain knowledge, butit'snot a requirement.

In addition,youhave:

• A minimum of10-15years in a senior consultant rolewith clientsrelated tomarketingdata,predictive analytics,BIandreporting solutions.

• An infectious curiosityaround data applicationsfor CRM and customer insight development, AIusecasesand continuous innovation.

• Comfortable with hands-onwork in technology platforms such as Salesforce Marketing Cloud and Data Cloud,AdobeExperienceCloud, Braze, etc.

• Hands-on experience working withclouddataplatforms,ETL and reporting, data analysis through R,Pythonor other similar toolsets.

• Experience with database and data model design for business intelligence and analytics solutions is an advantage.

• Familiarity with multi-touch attribution approaches and techniques involving a range of paid and owned channelsis an advantage.

• Experience with Google Insights/Google Analytics, Google Cloud Platform/BigQuery, Adobe Analytics and Salesforceisan advantage.

• Workedin a globally distributed team structureinvolving multiple time zones and work cultures

• Great communicationskills in English.

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper-personalization at scale, marketingautomationand CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.