Senior Director, Product Management, AI Brand Experiences

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

You will lead Adobe's Experience Manager Sites and Forms product management bringing together content, data, and commerce for personalization at scale across a brand's owned properties. You will also lead the product strategy for Brand Concierge, a conversational brand ambassador to engage consumers and business buyers. It supports product discovery, qualification, and conversion for both B2C and B2B audiences.

• Key Differentiators:

  • Fast, Frictionless Discovery: Combines visuals, summaries, and comparisons in one view for quick decision-making.

  • Trustworthy Answers: Uses approved brand content rather than generic web results.

  • Respectful Personalization: Adapts to user behavior without intrusive logins or downloads

  • Seamless Support: Connects users to representatives without breaking context

Both initiatives reflect Adobe's commitment to helping brands deliver world-class digital experiences. AEM Sites provides the content foundation, while Brand Concierge introduces interactive, multimodal engagement-together enabling connected customer journeys across web and conversational interfaces.

Success will be measured by near-term enterprise customer success, existing install base retention, and the ability to drive a differentiated vision into product reality for the long-term in a manner that drives near-term market momentum.

What You'll Do

• Continue to evolve the product strategy for AEM Sites, Forms and Brand Concierge across both mature and emerging use cases

• Ensure execution against strategy in a technically efficient manner which drives above market levels of efficiency and impact for the given level of resources (people, budget)

• Work collaboratively with the rest of the DX and DMe product teams to ensure we bring together content, data, and commerce for personalization at scale

• Establish trust and relationships with senior leaders across customers and partners that expand commercial relationships for the long-run

• Establish credibility and influence with key functions across Adobe to support customer acquisition and success to drive business results in partnership with Product Marketing and Field organizations.

What You'll Need to Succeed

• Deep product management and domain expertise in content personalization and large complex, cloud-based systems for enterprise organizations.

• Innovative thinking to drive thought leadership and execution that builds the future for an entire industry

• Connect business and user design requirements to concrete product requirement priorities and foster this culture across the product org.

• Consistent record implementing AI/ML capabilities preferably within creative or marketing tooling

• Deep understanding of generative AI, content delivery workflows

• Exceptional product instincts and critical thinking, i.e., you can articulate the "why" behind every feature, and connect it to business value

• Strong verbal and written communication that is both collaborative and drive to clear decision making- knowing the timing for one and/or the other

• Passion for this space both as a veteran and practicing thought leader.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunityemployer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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