New

Senior Brand Manager

Koch Business Solutions, LP
life insurance, parental leave
United States, Wisconsin, Green Bay
Nov 21, 2025
Your Job KBX is seeking a dynamic and experienced Senior Brand Manager to lead and execute strategic marketing initiatives. This role demands a robust understanding of our logistics business, technology and market. It will require a hands-on approach to campaign management, and a willingness to experiment and optimize marketing efforts that fuel organizational growth. This individual will be a key player in shaping and executing KBX's commercial sales strategy, leading cross-functional collaboration and driving external sales growth. Our Team Our team drives KBX's commercial success by targeting markets and customers where our capabilities create meaningful differentiation. We work backwards from the outcomes our business needs, leveraging technology, data, and deep industry knowledge to deliver results that set KBX apart. By focusing on areas where we have a clear advantage, we strengthen partnerships, demonstrate market leadership, and fuel sustainable growth for KBX and our customers. What You Will Do Develop a Marketing vision, outlining strategic outcomes and capabilities required to succeed long-term. Own KBX's external brand voice and visual identity, ensuring consistency and distinction across all external communications and platforms. Create comprehensive, data-driven plans to successfully launch KBX products into targeted industrial verticals, aligning with overall business goals and sales strategies. Design, execute, and optimize multi-channel marketing campaigns (digital, print, social, events) to drive brand awareness, lead generation, and revenue growth. Use Google Analytics (Tag Manager, SEO, Search Sponsor), A/B testing, and other analytics tools to measure campaign performance, uncover insights, and adjust tactics for maximum impact. Develop clear, technical, and persuasive content for marketing collateral, blog posts, social media, emails, and sales enablement materials. Maintain and enhance KBX's website and digital assets to drive sales growth Analyze customer segments, buyer personas, competitive landscape, and industry trends to inform marketing strategies and product positioning. Partner cross-functionally to align marketing efforts with organizational priorities Work closely with event specialists and sales teams to develop KBX's presence at conferences, trade shows, webinars, and customer events that amplify brand visibility and generate leads. Provide regular updates and detailed reports on marketing KPIs, campaign results, and ROI to leadership and key stakeholders. Champion testing of new marketing channels, tools, and strategies to keep KBX at the forefront of market trends and maximize competitive advantage. Who You Are (Basic Qualifications) Experience in leading a B2B marketing capacity or vertical Experience creating & executing go-to-market strategies and integrated marketing campaigns Experience with A/B testing and Google Analytics tools Experience copywriting and with content development for marketing channels Experience managing brand development and digital marketing efforts Experience working with and managing agencies to produce creative/marketing collateral What Will Put You Ahead Experience leading marketing strategies for the transportation or logistics or supply chain industry Experience using WordPress, HubSpot, and 6sense marketing automation platforms as well as Google Analytics tools. Experience managing, coaching and mentoring team members Experience leveraging SEO best practices and search engine marketing to drive engagement Experience conducting market research to gather customer and/or competitive insights At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy. Hiring Philosophy All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here. Who We Are KBX Logistics, a Koch company and global leader in transportation, offers world-class, technology-driven capabilities across all modes of managed freight and transportation asset management. KBX is uniquely positioned to meet the challenges shippers face, leveraging decades of firsthand experience and data-driven insights from a large, diverse, and global business network. By building mutually beneficial partnerships and innovative technology, KBX creates a competitive advantage for its customers and meets the growing need for cost effective and reliable supply chain solutions. For more information on KBX, visit www.kbx.com. At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company. Our Benefits Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter. Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results. Equal Opportunities Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information. (For Illinois E-Verify information click here, aqui, or tu).