Director, Consumer Marketing, Alzheimer's Disease

At Eisai, satisfying unmet medical needs and increasing the benefits healthcare provides to patients, their families, and caregivers is Eisai's human health care (hhc) mission. We're a growing pharmaceutical company that is breaking through in neurology and oncology, with a strong emphasis on research and development. Our history includes the development of many innovative medicines, notably the discovery of the world's most widely-used treatment for Alzheimer's disease. As we continue to expand, we are seeking highly-motivated individuals who want to work in a fast-paced environment and make a difference. If this is your profile, we want to hear from you.

• Lead strategic development of Direct to Patient marketing messaging, materials, and digital assets including websites, videos, emails, paid search, social media, and in-office tools.
• Drive deep customer understanding across patient and care partner segments, including needs, behaviors, and channel preferences.
• Oversee measurement and optimization of consumer campaigns to ensure alignment with brand strategy and business objectives.
• Champion innovation by leveraging digital capabilities and piloting new marketing technologies to enhance engagement.
• Manage agency and vendor relationships, including media and creative partners, ensuring alignment with strategic goals and budget oversight.
• Ensure integration with the broader customer experience plan, delivering a seamless and impactful consumer journey.
• Collaborate cross-functionally to incorporate insights from the patient journey and caregiver experience into marketing initiatives.
• Ensure compliance with Eisai Legal and Compliance policies and industry regulations.
• Lead development of annual and long-term brand plans, contributing to strategic direction and budget planning.

• Bachelor's Degree required; MBA preferred.
• Minimum of 8 years of relevant marketing experience in the pharmaceutical and/or healthcare industry, with 4+ years in consumer pharmaceutical marketing and/or advertising.
• Proven experience in brand strategy development and execution, including Direct to Patient campaigns.
• Strong knowledge of digital marketing, omnichannel engagement, and media strategy.
• Demonstrated ability to lead cross-functional teams, manage complex projects, and influence senior stakeholders.
• Experience in launching and managing consumer campaigns in a regulated environment.
• Proven ability to challenge the status quo, drive innovation, and deliver breakthrough marketing solutions.
• Strong financial acumen and experience managing P&L and marketing budgets.
• Experience in agency management, including creative and media partners.
• High ethical standards and personal integrity.
• Knowledge of print productionand consumer-facing materials.
• This role is hybrid in Nutley, NJ, requiring 3 days onsite per week (Tuesday, Wednesday, Thursday).
• Ability to travel approximately 15-20%.

Eisai Salary Transparency Language:

Final pay determinations will depend on various factors including but not limited to experience level, education, knowledge, and skills.

Employees are eligible to participate in Company employee benefit programs. For additional information on Company employee benefits programs, visit https://careers.eisai.com/us/en/compensation-and-benefits.

Certain other benefits may be available for this position, please discuss any questions with your recruiter.

Eisai is an equal opportunity employer and as such, is committed in policy and in practice to recruit, hire, train, and promote in all job qualifications without regard to race, color, religion, gender, age, national origin, citizenship status, marital status, sexual orientation, gender identity, disability or veteran status. Similarly, considering the need for reasonable accommodations, Eisai prohibits discrimination against persons because of disability, including disabled veterans.

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