Product Manager

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  Impactful Work: When you join Diasorin, you become part of a team that's dedicated to improving lives. Your contributions will directly impact patient care, making a meaningful difference in the world.
  

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  Global Reach & Innovation: Our work transcends borders. Joining Diasorin means collaborating with colleagues from all over the world, expanding your horizons, and contributing to global healthcare solutions at the forefront of the diagnostic industry.
  

Job Scope

Here at Diasorin, the global leader in the laboratory diagnostics market specializing in immunodiagnostics and molecular diagnostics segments, this role supports the US immunodiagnostics (Immuno) segment with the aim to simplify specialty testing within the LIAISON family of solutions designed for hospitals and private testing laboratories.

Under the direction of the Sr. Manager, Strategic Marketing, the Product Manager will be the subject matter expert, responsible for developing and leading the downstream marketing strategy for the LIAISON QuantiFERON-TB franchise in the US market as a key element to the growth strategy for Diasorin's specialty testing offering. This includes planning and execution of sales enablement for growth of share in the US market. In addition to the direct business, this role will also support efforts for clinical/ scientific education needs and KOL collaboration.

As the Product Manager, you are flexible, can assess the situation quickly, and pivot as necessary managing multiple competing priorities based on organizational needs. You are able to analyze data, recognize patterns, and present succinctly with clear recommendations for action even when things are uncertain or the way forward is unclear. As a cross-functional collaborator, you keep the customer at the center of everything you do, building and maintaining strong relationships with internal Diasorin stakeholders (e.g., sales, applications, product support, clinical affairs, corporate/ Global marketing, other internal functions associated with internal product lifecycle management, etc.), external laboratory customers, and external franchise specific partnerships to deliver customer-centric LIAISON solutions.

We believe in a respectful and supportive workplace that attracts and celebrates the uniqueness of a diverse workforce that represents our community and customers.

Job Responsibilities

Subject matter expert for the field/ sales support and training programs for the LIAISON QuantiFERON-TB franchise. Also supports business needs outside of franchise across the broader marketing team.

Drive the planning and execution of sales enablement for growth of share in the US market.

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  • Supports sales in managing customers through the sales cycle via both internal and customer interaction, e.g., customer meeting participation, customer meeting strategy planning with sales team, etc.
  • Lead the development of both internal and customer-facing material and messaging to enable priority changes that will improve franchise performance, e.g., product positioning assets, publication summaries, objection handling support, digital presence, brochures, targeted campaigns, customer testimonials, etc.
  • Deliver customer facing presentations as needed, e.g., speak at conferences, support educational lunch and learn presentations, and support sales with technical or pipeline customer discussions, coordinating NDAs as needed.
  • Assist with planning, review, and completion of the scientific studies for development of new products, coordinating activities with external KOLs/ scientists as necessary.
  
  
  
  

Evidence-based approach to market research and analysis in developing robust franchise plans.

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  • Remain up to date with competitive landscape/ intelligence and own activities to gain competitive insights to inform the broader strategy and drive business, e.g., competitive planning workshops, field travel, trade show engagement, qualitative/ quantitative insights, etc.
  • As needed, create strategic market opportunity assessment(s) for the US market.
  • Establish market size and share positions by disease state within the franchise.
  • Be familiar with relevant publications/ guidelines and assess the payor/ provider environment.
  • Test current franchise assumptions to ensure balanced strategic plans for the LIAISON QuantiFERON-TB franchise.
  • Develop business cases to recommend best next steps to grow the franchise executing on plan development, presentation, and delivery of the resulting action plan once buy in is secured.
  
  
  
  

Lead and execute the downstream marketing strategy for the LIAISON QuantiFERON-TB franchise.

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  • Demonstrate persuasive storytelling to US and global internal stakeholders as market research, regular reporting, franchise strategy, and similar plans are presented.
  • Provide leadership to sales leaders for segmentation/ target account programs, campaign strategist to drive growth, and support for sales efforts.
  • Proactively monitor franchises and alert leadership of business risks and opportunities.
  • Develop a sales forecast that reflects the market opportunities for each product line and meets the organization's strategic financial goals.
  • Track and monitor performance to ensure achievement of financial objectives and alignment with commercial teams by providing consistent franchise reporting to executive leadership with deep-dive assessments of the business as needed.
  
  
  
  

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  • Ensures budget for individual franchise is maintained and within allowance.
  • Coordinate with product development teams in establishing design goals/ product updates to ensure delivery of products based on explicit customer needs.
  
  
  
  

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  • Work with Global Marketing, project leaders and technical staff to monitor product development progress and obtain customer feedback as needed.
  • Establish, maintain, and own external partner relationships specific to the franchise.
  • Coordinates cross-functionally based on franchise needs.
  
  
  
  

Product Launch execution

• Responsible for execution on new product launches. Value proposition creation, position and messaging for US market, pricing strategy
• Develop go to market launch strategy, define launch metrics, and track performance (awareness, adoption, revenue, share gain).
• Create launch toolkits including messaging, positioning, sales enablement, and digital assets.

Education, Experience and Qualifications

Basic Qualifications (required)

Education

• Bachelor's degree (preferred Business/ Marketing/ Biological Sciences)
• At least 4 years of relevant work experience in a commercial/ marketing capacity (at least 2 years if MBA and/ or PhD)

Desirable Qualifications (preferred, but not required)

Education

Working Conditions

The hiring range for this position is $126,068-$166,104 annually. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. Beyond base salary, Diasorin offers a competitive rewards package focused on your overall well-being. We are proud to offer a comprehensive plan of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.