Marketing Specialist Position - Full-Time or Part-Time

Essential Duties and Responsibilities:

Strategic Leadership

* Develop and execute multi-brand marketing strategies that align with company goals and highlight our manufacturing excellence.

* Analyze market trends, digital performance, and customer behavior to identify new growth opportunities.

* Collaborate cross-functionally with Sales, Engineering, Outside Agencies and Quality to support lead generation and customer retention.

* Build annual marketing plans, budgets, and KPIs; report on ROI and campaign performance weekly.

Content & Brand Management

* Oversee consistent, authentic brand messaging across all digital and print channels.

* Lead content creation for websites, social media, trade publications, videos, and customer communications.

* Manage photography, creative assets, and design consistency across multiple brands.

* Ensure brand integrity across all channels and facilities through audits, messaging alignment, and creative direction.

Digital & Campaign Execution

* Manage paid media, SEO/SEM, analytics dashboards, and CRM.

* Build UTM tracking and reporting systems to evaluate performance and optimize conversions.

* Build monthly marketing dashboards that track footprint, funnel, and engagement metrics.

Customer & Market Engagement

* Support reshoring education initiatives through downloadable guides, email campaigns, and industry articles.

* Maintain relationships with media outlets and coordinate PR opportunities.

* Represent the company at tradeshows, events, and in digital community engagement.

Job Requirements:

* Associate or bachelor's degree in Marketing, Business, or related field.

* 3+ years of experience in multi-channel marketing (B2B or manufacturing preferred).

* Proven success in managing brand identity, content creation, and digital campaigns.

* Strong understanding of analytics, SEO/SEM, and marketing automation.

* Excellent communication and storytelling skills - both written and visual.

* Proficiency (preferred) in Canva, ActiveCampaign, Google Analytics, and Microsoft 365.

* Creative thinker with strong organizational and analytical abilities.

Why Join Us

* Be part of a growing Midwest manufacturing group where your ideas make an immediate impact.

* Work with a collaborative, innovative team that values curiosity, precision, and craftsmanship.

* Full-time benefits include health, dental, and vision insurance (after 60 days), and disability and life insurance (after 30 days).

* We prioritize safety, work/life balance, and a culture of respect and recognition.

Hours: Monday-Friday, 8:00 AM - 4:30 PM. Willing to consider either full or part time applicants.

Location: Onsite

Pay Range: A competitive compensation package will be offered based on experience and demonstrated

capabilities.