Communications and Marketing Specialist

DEFINITION

Under the direction of the Communications and Marketing Analyst, this position will assist with public relations, media relations, marketing and advertising efforts of the city; perform a variety of communications and digital media duties; respond to requests and inquiries; and perform related work as required.

CLASS CHARACTERISTICS

Positions in this class work to support the city's public relations, media relations, marketing and advertising efforts by creating digital media content, writing copy, posting to social media, and coordinating informational and outreach campaigns as assigned. Incumbents work under the guidance of the City's Communications and Marketing Analyst. Incumbents receive thorough instructions when tasks are initially assigned. Incumbents are expected to refer any variation in work to the supervisor for instructions. Work is reviewed frequently by the Communications and Marketing Analyst; Economic Development, Housing and Communications Director; and various city department representatives while in progress and upon completion.

Assist with the creation of media and public information materials to promote, support and inform the public of the City's policy priorities, initiatives and events; produce video and photo content, including shooting and editing; design graphics and create informational materials for print, web and social media content; assist with writing, proofreading and editing content for web, social media, newsletters and other communication mediums to increase public engagement, awareness and education of residents, business partners, media and other stakeholders; establish and maintain positive working relationships with City employees and the public; communicate and respond to inquiries from the public via social media and email; assist in the coordination and creation of internal and external communications for media relations, public relations, marketing and advertising of city messages, services, and news; assist with website and online calendar updates; participate in the development, implementation and promotion of public events; assist city departments and divisions with community outreach and a variety of communication needs including but not limited to the items listed above; and perform other work as assigned.

LICENSE REQUIRED

• Possession of a valid California driver's license and a good driving record.

EDUCATION AND EXPERIENCE

Education:

• Graduation from an accredited college or university with a Bachelor's Degree in Communications, Public Relations, Marketing, Journalism, Film, Graphic Design or a closely related field.

And

Experience:

• Two (2) years of progressively responsible administrative experience, preferably in municipal government.

QUALIFICATIONS

Knowledge of:

• Multimedia production software and tools (e.g., Adobe Creative Suite, Final Cut Pro, Canva);
• Photography, video shooting, lighting, audio recording, and editing techniques;
• Graphic design principles including layout, typography, branding, and visual storytelling;
• Social media formats and video optimization for online platforms such as YouTube, Instagram, Facebook, etc;
• Basic troubleshooting of AV equipment and familiarity with live-streaming platforms;
• Accessibility compliance standards for visual and audio content;
• Basic principles and practices of mass communication, digital and social media marketing, graphic design and video recording and audio editing;
• Geography of the city of Clovis;
• English usage, spelling and punctuation.

Ability to:

• Plan, record, and edit engaging multimedia content, including photos, videos, and graphics;
• Operate and maintain professional A/V equipment (cameras, lighting, teleprompters, microphones, soundboards);
• Use editing software (Adobe Premiere Pro, Final Cut Pro, Audition, After Effects, or similar);
• Write scripts and develop storyboards to support message clarity and visual storytelling;
• Organize and archive multimedia assets; manage content libraries for efficiency and access.
• Set up and troubleshoot live productions including public meetings and community events;
• Manage multiple multimedia projects and meet tight deadlines;
• Collaborate with staff and external stakeholders across departments and community partners;
• Write content for website, social media, news releases;
• Communicate clearly and concisely, both orally and in writing;
• Establish and maintain effective working relations with City staff and the general public;
• Operate a vehicle, observing legal and defensive driving practices;
• Relate and communicate to the public with courteous behavior and professional demeanor;
• Engage and communicate with the media over email, text, social media and in person;
• Work flexible hours, including evenings and weekends, as needed.

PHYSICAL DEMANDS AND WORKING CONDITIONS

• Strength: Light work-lifting, carrying, and/or pushing 25 pounds maximum with frequent lifting and/or carrying of objects weighing up to 25 pounds;
• Work is primarily sedentary; incumbent may be required to attend periodic evening meetings.
• Incumbent may be required to attend periodic evening or weekend meetings or events.
• Incumbent may be required to travel within and out of the City to attend meetings.

Interested applicants must submit a completed City of Clovis online employment application and supplemental questionnaire, no later than 4:30 p.m. on November 12, 2025, to the City of Clovis Personnel Office. Information regarding employment with the City of Clovis, the online employment application, and the supplemental questionnaire are available online at https://www.governmentjobs.com/careers/clovisca. For additional questions, you may contact Personnel at (559) 324-2725. Brief resumes are welcome as a supplement to the City's standard application form; however, the application form and supplemental questionnaire must be filled out completely to be considered. A resume only may not be submitted in lieu of a completed online employment application to be considered. Applicants may attach acceptable application attachments to their online employment application which include a DD Form 214, college/university degree diplomas, resume, and International Degree Accreditation documentation at the time of application submission. In exception of acceptable application attachments and a reasonable accommodation request applicants may not attach any additional documents to their online employment application or submit any other documents by email, mail, fax, or hand delivery. Veterans Preference Points may be provided if a DD Form 214 demonstrating qualifying service is attached to the online employment application at the time of application submission. Reasonable accommodation, when needed, for otherwise qualified candidates with disabilities, must be requested in writing and faxed to (559) 324-2865 at the time of application submission. Applicants will receive notification regarding the status of their application by email or phone once the applications have been processed and reviewed.

Applicants must meet each qualification for the position by the deadline date. All applications will be reviewed based on the necessary employment standards for the position. Those candidates who best meet the needs of the operations may be invited to participate in an oral examination that will be weighted 100%. Candidates receiving a passing score may be placed on an eligibility list for a period of up to one (1) year. Examinations and department interviews for the position will be administered in the City of Clovis. As determined by the City and at the City's expense, successful candidates shall be required to complete and pass a medical examination, a drug/alcohol screen, and a background investigation. Possession of a valid California Driver's License and a good driving record will be required prior to hire. Proof of citizenship or eligibility to work in the U.S. will be required at the time of hire.

The examination may consist of questions relative to knowledge of multimedia production software and tools (e.g., Adobe Creative Suite, Final Cut Pro, Canva); photography, video shooting, lighting, audio recording, and editing techniques; graphic design principles including layout, typography, branding, and visual storytelling; social media formats and video optimization for online platforms such as YouTube, Instagram, Facebook, etc; basic troubleshooting of AV equipment and familiarity with live-streaming platforms; accessibility compliance standards for visual and audio content; basic principles and practices of mass communication, digital and social media marketing, graphic design and video recording and audio editing; geography of the city of Clovis; English usage, spelling and punctuation. The examination may also contain questions regarding the ability to plan, record, and edit engaging multimedia content, including photos, videos, and graphics; operate and maintain professional A/V equipment (cameras, lighting, teleprompters, microphones, soundboards); use editing software (Adobe Premiere Pro, Final Cut Pro, Audition, After Effects, or similar); write scripts and develop storyboards to support message clarity and visual storytelling; organize and archive multimedia assets; manage content libraries for efficiency and access. set up and troubleshoot live productions including public meetings and community events; manage multiple multimedia projects and meet tight deadlines; collaborate with staff and external stakeholders across departments and community partners; write content for website, social media, news releases; communicate clearly and concisely, both orally and in writing; establish and maintain effective working relations with City staff and the general public; operate a vehicle, observing legal and defensive driving practices; relate and communicate to the public with courteous behavior and professional demeanor; engage and communicate with the media over email, text, social media and in person; work flexible hours, including evenings and weekends, as needed.

This job flyer does not constitute a contract and its terms and conditions can change without notice.

THE CITY OF CLOVIS IS AN EQUAL OPPORTUNITY EMPLOYER