Marketing Content Specialist: Web Marketing
Please see Special Instructions for more details.
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Temporary staff employees are ineligible to receive benefits (leave, health coverage, State service credit, etc.). They are, however, covered by Worker's Compensation provisions.
However, any non-permanent employee hired to work 30 or more hours per week for three months or more (cumulative of all positions, and not designated as variable hour worker), must be offered the chance to enroll in the High Deductible Health Plan, within 30 days of their eligibility. Any non-permanent employee hired to work less than 30 hours per week (cumulative of all positions or designated as variable hour worker - i.e. student workers) are measured during designated measurement periods. If they average 30 or more hours per week over a designated measurement period, they will be offered the chance to enroll in the High Deductible Health Plan and will be notified of instructions.
*Special Notes Regarding Eligibility for the High Deductible Health Plan
- Temporary hourly workers (eligibility based on FTE, duration of more than 30 days) FTE .75+ (cumulative of all jobs) or measured full-time, offered the high deductible health insurance
- Temporary salaried workers (regardless of the FTE, duration of more than 30 days) Reported as full-time & offered the high deductible health insurance
https://hr.charlotte.edu/benefits/benefit-plans/health-insurance
Position Information
General Information
| Position Number |
STMP15 |
| Working Title |
Marketing Content Specialist: Web Marketing |
| Division |
University Advancement |
| Department |
University Communications (Adm) |
| Work Unit |
Strategic Brand & Digital Engmnt |
| Work Location |
Foundation Annex |
| Vacancy Open To |
All Candidates |
| Position Designation |
Non-Student Temporary |
| Employment Type |
Temporary - Full-time |
| Hours per week |
40 |
| Work Schedule |
Monday-Friday, 8:00 a.m.-5:00 p.m. Schedule may vary based on project timelines, campus events or unit needs |
| Pay Rate |
$40-$42 per hour |
| Minimum Experience/Education |
- Bachelor's degree in communications, marketing, journalism, or related field.
- 2+ years of professional writing and web content development experience.
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| Departmental Preferred Experience, Skills, Training/Education: |
- Demonstrated ability to write clear, engaging, and brand-aligned content for digital audiences.
- Experience managing content within WordPress, Drupal, or similar CMS platforms.
- Familiarity with web design principles, accessibility standards (WCAG), and SEO best practices.
- Strong understanding of UX and mobile-first design principles.
- Excellent collaboration, communication, and project management skills.
- Experience in higher education or mission-driven organizations.
- Understanding of brand platforms, messaging frameworks, and editorial style guides.
- Experience with Google Analytics, GA4, Siteimprove, or similar tools.
- Basic knowledge of HTML/CSS and structured content management.
- Familiarity with project management tools such as monday.com or Asana.
- Knowledge of AP style and editorial best practices.
- Proficiency in Adobe Creative Cloud.
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| Duties and Responsibilities |
The Marketing Content Specialist: Web Marketing serves as the primary content and web marketing partner for
UNC Charlotte's college websites and academic program content website. This role combines strategic thinking, creative storytelling, and technical web expertise to craft clear, engaging, and brand-aligned digital content that supports the University's enrollment and branding goals.
The specialist will collaborate closely with colleges, departments, and University Communications teams to plan, write, and optimize academic web content that is user-centered, search-friendly, and accessible, helping prospective students to easily discover and understand
UNC Charlotte's academic offerings.
- Develop and write marketing-oriented web content for college websites and the academic programs website that is clear, concise, and aligned with UNC Charlotte's brand voice and tone.
- Translate academic offerings into compelling digital content that resonates with prospective students and supports enrollment strategies.
- Plan and organize web content in partnership with academic units, aligning with user journeys, site architecture, and the University's centralized information structure.
- Apply technical and UX best practices for web writing, SEO, accessibility (WCAG), and mobile-first design to ensure optimal user experience and discoverability.
- Manage and update content within WordPress and Drupal CMS platforms, using templates and structured content fields to maintain consistency and accuracy.
- Collaborate with web developers and designers to ensure content layout, navigation, and visuals support storytelling and usability goals.
- Leverage analytics tools, like Google Analytics, to assess content performance and make data-informed improvements.
- Support the University's multi-phase website redesign by assisting in content migration, quality assurance, stakeholder consultations, and documentation of content governance standards in alignment with the updated information architecture.
- Provide guidance to campus partners on writing for the web, maintaining accessibility, and aligning with University web policies and editorial guidelines.
- Collaborate with colleagues across University Communications to support integrated marketing campaigns and cohesive digital storytelling.
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| Other Work/Responsibilities |
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| Necessary Licenses or Certifications |
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| Proposed Hire Date |
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| Contact Information |
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| Expected Length of Assignment |
11 months |
| Posting Open Date |
10/29/2025 |
| Posting Close Date |
11/12/2025 |
| Special Notes to Applicants |
*
Temporary staff employees are ineligible to receive benefits (leave, health coverage, State service credit, etc.). They are, however, covered by Worker's Compensation provisions.
However, any non-permanent employee hired to work 30 or more hours per week for three months or more (cumulative of all positions, and not designated as variable hour worker), must be offered the chance to enroll in the High Deductible Health Plan, within 30 days of their eligibility. Any non-permanent employee hired to work less than 30 hours per week (cumulative of all positions or designated as variable hour worker - i.e. student workers) are measured during designated measurement periods. If they average 30 or more hours per week over a designated measurement period, they will be offered the chance to enroll in the High Deductible Health Plan and will be notified of instructions.
*Special Notes Regarding Eligibility for the High Deductible Health Plan
- Temporary hourly workers (eligibility based on FTE, duration of more than 30 days) FTE .75+ (cumulative of all jobs) or measured full-time, offered the high deductible health insurance
- Temporary salaried workers (regardless of the FTE, duration of more than 30 days) Reported as full-time & offered the high deductible health insurance
https://hr.charlotte.edu/benefits/benefit-plans/health-insurance
|
Posting Specific Questions
Required fields are indicated with an asterisk (*).
- *
How did you hear about this employment opportunity?
- UNC Charlotte Website
- HERC Job Board
- Inside Higher Education
- Circa (formerly known as Local JobNetwork)
- Another Website
- Agency Referral
- Advertisement/Publication
- Personal Referral
- Other
Where did you learn about this posting?
(Open Ended Question)
Required Documents
- Contact Information for References
- Resume / Curriculum Vitae
- Cover Letter / Letter of Interest
Optional Documents
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University of North Carolina Charlotte
Oct 30, 2025