Social Media Manager

University of Arkansas
United States, Arkansas, Little Rock
2801 South University Avenue (Show on map)
Sep 20, 2025
Current University of Arkansas System employees, including student employees and graduate assistants, need to log in to Workday via MyApps.Microsoft.com, then access Find Jobs from the Workday search bar to view and apply for open positions. Students at University of Arkansas System two-year institutions will also view open positions and apply within Workday by searching for "Find Jobs for Students". All Job Postings will close at 12:01 a.m. CT on the specified Closing Date (if designated). If you close the browser or exit your application prior to submitting, the application process will be saved as a draft. You will be able to access and complete the application through "My Draft Applications" located on your Candidate Home page. Closing Date: Type of Position:Professional Staff - Project/Program Administration Workstudy Position: No Job Type:Regular Work Shift: Sponsorship Available: No Institution Name: Division of Agriculture of the University of Arkansas The University of Arkansas System Division of Agriculture is a state wide campus, with faculty based on University campuses, at Research and Extension Centers and in every Arkansas county. It consists of the Arkansas Agricultural Experiment Station (AES) and the Arkansas Cooperative Extension Service (CES), and is home to more than 1400 employees. The Division was established in 1959 and is headed by the Vice-President for Agriculture. The Division headquarters is located in Little Rock with the rest of the University of Arkansas System Administration. As an employer, the University of Arkansas System Division of Agriculture offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening. To apply for the position, please click the Apply link/button. If you have a disability and need assistance with the hiring process and require reasonable accommodations, please contact the Division's Office of Program & Employment Compliance at compliance@uada.edu. For general application assistance or if you have questions about a job posting, please contact Human Resources at 501-671-2219 or 479-502-9820. Department:Office of Communications Director Department's Website: Summary of Job Duties:Summary: The Social Media Manager will provide support to the University of Arkansas System Division of Agriculture Cooperative Extension Service in all areas of social media management. Duties: Write, edit, design, and publish engaging and accessible content daily (e.g., original text, photos, videos, and graphics) that meets platform-specific requirements on all Extension social media platforms. Oversee social media strategy and execution, including content planning, execution, and day-to-day engagement with followers. Oversee design of social media accounts (e.g. Facebook timeline cover, profile pictures and branded images) Analyze performance metrics for social media campaigns, using insights to refine strategy and improve engagement and reach. Schedule content in advance to ensure consistent presence. Provide technical support and assistance with employees' social media (troubleshooting, strategy advisement, account registry, analytics etc. Maintain social media governance process and recommend best practices for employee social media business accounts Plan and conduct regular social media training for employees Attend major Division events for social media coverage Monitor analytics regularly and collaborate on content with news writers Research and recommend trending social media platforms for use by Extension business accounts Qualifications: Minimum Qualifications:* A bachelor's degree in digital media production, technical writing, journalism, mass communication, English or related field is required. Preferred Qualifications: * 3 years' experience in social media management * Experience managing Facebook, Instagram, Reels, X, Pinterest, YouTube and LinkedIn. * Proficiency with design tools (Canva, Adobe Creative Suite) and social scheduling tools (e.g. Social Pilot) * Excellent verbal and written communication skills * Ability to adapt content for diverse audiences * Strong photography and video editing skills * Experience creating videos (shooting and editing using smartphone) as well as knowledge and experience creating branded videos for social media and digital media * Knowledge/awareness of WCAG accessibility standards * Experience with paid ads and boosted posts in all social media platforms * Positive and collaborative work ethic Additional Information: Work Hours: M-F, some nights and weekend work may be required. Special Instructions for the Applicant: For consideration, applicants must upload a Resume, Cover letter, Transcript, Samples of Work, and a list of three references. If you have technical issues uploading a document, contact Human Resources at humanresources@uada.edu Salary Information: Required Documents to Apply: Optional Documents: Special Instructions to Applicants: Recruitment Contact Information: All application materials must be uploaded to the University of Arkansas System Career Sitehttps://uasys.wd5.myworkdayjobs.com/UASYS Please do not send to listed recruitment contact. Pre-employment Screening Requirements:Motor Vehicle Reports Check The University of Arkansas System Division of Agriculture may conduct pre-employment background checks on certain positions for applicants being considered for employment. The background checks may include a criminal background check and a sex offender registry check. Required checks are identified in the position listing. A criminal background check or arrest pending adjudication information alone shall not disqualify an applicant in the absences of a relationship to the requirements of the position. Background check information will be used in a consistent, non-discriminatory manner consistent with the state and federal law. The University of Arkansas is an equal opportunity institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of any category or status protected by law, including age, race, color, national origin, disability, religion, protected veteran status, military service, genetic information, sex, sexual orientation, or pregnancy. Questions or concerns about the application of Title IX, which prohibits discrimination on the basis of sex, may be sent to the University's Title IX Coordinator and to the U.S. Department of Education Office for Civil Rights. Persons must have proof of legal authority to work in the United States on the first day of employment. All application information is subject to public disclosure under the Arkansas Freedom of Information Act. Constant Physical Activity:Hearing, Manipulate items with fingers, including keyboarding, Repetitive Motion, Sitting, Talking Frequent Physical Activity:Hearing, Manipulate items with fingers, including keyboarding, N/A, Sitting Occasional Physical Activity:Driving, N/A, Reaching, Standing, Stooping, Talking, Walking Benefits Eligible: