Senior Director/Head of Content CLTFC

Position: Senior Director/Head of Content, CLTFC

Department: Content

Reporting Relationship: Reports to Vice President, Marketing and Brand Strategy (TSE)

Status: Full-Time (Exempt)

About Charlotte FC

Charlotte Football Club is the Major League Soccer Club in the Carolinas. The Club's mission is to be a unifying force that is bigger than one city and encourage a sense of belonging through a progressive, collective, and ambitious approach that guides efforts on and off the pitch. CLTFC is committed to driving growth through the sport and community outreach. Charlotte FC is owned by David Tepper and is a part of Tepper Sports & Entertainment, which also includes Bank of America Stadium and the Carolina Panthers. For more information, visit CharlotteFootballClub.com

Position Overview

Charlotte Football Club is seeking a dynamic, positive leader to guide the strategy, tactical operations, and culture of the Club's content team. This established leader of people will oversee the teams responsible for social media, video production, game presentation, reporting, editorial, team website and app, and production operations. The ideal candidate will be adept at working with and leading both high-performing creatives and strategists, and will be prepared to guide the Club to innovate and lead the League in an evolving media landscape.

Job Responsibilities

• Lead the Content organization with the mindset of a Media Company GM - seeking to produce world-class content across platforms at a prolific and expanding rate with the aim to fuel a highly-engaged and consistently growing fanbase, while driving top-line revenue through smart and aligned corporate partnerships and media rights deals.

• Set strategy and establish channel-right KPIs and benchmarks for all departments relating to content engagement, channel growth, brand goals, and revenue generation that streamline and align with department and individual goal setting.
• Oversee all aspects of social media execution, web editorial direction, live streaming events, and content planning across O&O (web and app) platforms and emerging content distribution platforms.
• Set yearly budgeting and spending for all teams and lead the development of strategic outside partnerships to help the team increase production capacities, capabilities, efficiencies, and alignment.
• Lead the Game Presentation team responsible for overall matchday experience, including videoboard presentation, traditions, mascot program, and live entertainment. Maintain and further develop a leading matchday presentation program in the MLS.
• Work alongside CLTFC Creative Director to establish unified look, feel, and voice across properties that makes it clear and obvious when content is made by CLTFC, rather than about CLTFC. Establish the culture of a unified team across Content and Creative, with the Creative team providing graphic design, photography, special video projects, and motion graphics resources to fuel a prolific and unified Content output.
• Work alongside Creative Department with the relationship of an internal Creative Agency - drawing on the shared resource to support special event coverage, sponsorable content ideation and production, special project production, and other creative services.
• Lead processes for effectively and efficiently staffing Content production roles across all team major events, especially matches. Create systems to ensure our team can execute match coverage at a world-class level, while building efficiencies that streamline costs and a staffing rotation to create business continuity while providing the staff with work-life harmony.

• Act as organizational contact for outside partners, including the MLS, product vendors, media companies, and others; be proactive in promoting the team's brand and creative outputs wherever possible in the appropriate digital landscapes
• Act as the Department's lead contact with Sporting for day-to-day communications, approvals, and alignment. Maintain and further develop a culture of trust, aligned goals, and respect in order to maintain and advance access to protected soccer spaces for the benefit of our fans and the organization.
• Work alongside Marketing department, Creative department, and others to drive a unified Integrated output around key MLS and Club tentpole moments. Align dedicated content verticals to support robust Content plans to support each key campaign, and align with Creative department to produce Special Projects to support overall campaign output while maintaining the day-to-day focus of the Content team.
• Manage senior-level direct reports, each responsible for managing others. Direct reports to include: Director, Game Presentation, Sr. Manager, Social Platforms, and Sr. Manager, Video. Lead a full team of 13 with positive, accountable, selfless, and future-focused leadership. Direct-manage additional direct reports to backfill leadership roles whenever required.
• Evaluate and lead individual growth of talent across departments, elevating performance and developing future leaders.

Requirements:

• Bachelor's degree in communications, marketing, advertising, or a related field
• 7+ years of experience in content production, content strategy, media, or an adjacent space.
• Substantial professional experience leading a high-performing team of creative professionals, including both direct reports and a broader team.

• Demonstrated experience leading a fully integrated content program.

• Strategic and commercial mindset with the ability to create and execute a proactive plan and pivot, as needed, to respond to unplanned needs.

• Strong knowledge of best-in-class creative content practices.
• Strong knowledge of the game of soccer, MLS storylines and narratives, and the Global Soccer landscape
• Adept at working cross-functionally and providing exemplary service to internal and external stakeholders.

Qualifications, Skills and Education Requirements

• Bachelor's degree in marketing, sports, business management, communications, or related field.
• Minimum 8+ years of progressive experience and oversight in creative content, marketing, communications, or related field.
• Demonstrated leadership in the field of growth marketing, with an expert understanding of digital marketing tools, measurements, and best practices.
• Knowledge of professional soccer and ticket promotional campaigns.
• Collaborative Business Partner

Leadership, Work Ethic, and Culture

• Strong leadership skills and business acumen.
• Exhibits a team-oriented approach, always prioritizing team above self.
• High energy leader with a strong work ethic and a desire to enhance the culture of the organization.
• Demonstrates commitment to the organization's vision, mission, and core values.
• Projects a positive image as well as inspiring trust and credibility with stakeholders.
• Embraces the start-up nature of the early brand stage of the organization.
• Demonstrates ability to adapt and adjust to changing needs of the business while demonstrating a positive attitude.

Judgment, Decision-Making and Sense of Urgency

• Demonstrates exceptional judgment in carrying out duties.
• Demonstrates strategic thinking capabilities.
• Able to clearly define complex issues; identifies and discusses potential solutions with key stakeholders; shapes opinions and works to build consensus as appropriate; uses broad knowledge and common sense.
• Acts with purpose and urgency in making timely recommendations and decisions.

Communication

• Communicates clearly and effectively; possesses excellent interpersonal skills.
• Keeps leadership informed of important issues/aspects of the marketing performance.
• Uses effective communication tactics regarding the manner of communication, tone, and channel in all circumstances.
• Embraces an inclusive style of communication; actively listens and acknowledges conflicting points of view and treats all points of view with respect.

Work Environment

This job operates mostly in an office environment and outside in a stadium facility at times which may include inclement weather conditions. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. Some travel may be required to away games or for other business purposes.

Charlotte FC is an equal opportunity at-will employer and do not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin.