Director, Analytics

Director, Influencer Analytics

Influencer marketing has evolved beyond sponsored posts and brand mentions and is now a strategic lever for full funnel brand activations, performance, and cultural relevance. In this role, you will lead our agency's influencer analytics function, reporting directly into our SVP of Analytics who will guide your progression. You will turn complex data into powerful narratives that shape influencer strategies and demonstrate true impact to clients.

You will be responsible for architecting how we measure influencer effectiveness at scale, guiding both real-time optimization and long-term program strategy. Your work will not only fuel client success but also set standards across the agency for how we define, track, and benchmark influencer performance. You will lead a cross-office analytics taskforce, formalize internal tools and frameworks, and drive consistent measurement across a wide range of verticals and platforms.

Successful members of our team have a passion for emerging tech and influencers, are culture mavens, bring a data-driven approach to decision-making, have the courage to speak truth to power, and can transcend their own biases to make objective judgments.

We're looking for someone who thrives in fast-paced agency environments, has strong command of social and influencer data, and brings a future-focused mindset to how creators are evaluated. This is a leadership role that sits at the intersection of marketing, data, and storytelling.

You will play a key role on our team, leading the development of analytics-driven projects crossing multiple geographies and issues and helping to mentor and grow the skill sets of emerging talent in our practice.

You must be an excellent communicator, strategic client counselor and prepared to "roll up your sleeves" and stay close to the work.

Responsibilities

• Be the subject matter expert in influencer marketing analytics, providing guidance and strategic insight to internal teams and clients while also able to explain nuances of analysis to more junior staff.
• Collaborate with account, strategy, and creative teams to ensure influencer analytics are embedded at every stage of the campaign lifecycle.
• Develop and deploy a standardized toolkit for influencer measurement, including scorecards, dashboards, and data collection protocols.
• Design and own measurement frameworks that capture full-funnel impact of influencer campaigns - from reach and engagement to sentiment, brand lift, and conversion.
• Create and deliver pre-campaign baselines, post-campaign, quarterly, and year-end reports that provide performance insights, business implications, and clear storytelling and actionable ideas for executive audiences.
• Lead the agency's Influencer Marketing Analytics Taskforce, driving alignment across North America on methodologies, tools, and reporting approaches.
• Contribute to the development of advanced models and methodologies, such as ROI forecasting, attribution frameworks, and creator value modeling.
• Partner with Project Management (PM) and Operations (Ops) to understand team allocations and profitability of billable work for each project, work alongside team leads on optimizing resourcing across billable projects and new business

Qualifications

• Strong interest in the creator economy, platform evolution, and the cultural impact of influencers.
• Demonstrated expertise and experience translating data and research into strategic insights and recommendations.
• 5+ years of relevant full-time experience, with at least 4 years in influencer marketing analytics, social data, or digital measurement within an agency environment.
• Demonstrated expertise in designing measurement frameworks, performance benchmarking, and campaign optimization for influencer programs.
• Strong proficiency in data analysis and visualization; experience with Tableau, Power BI, Excel, or Google Data Studio preferred. Experience with SQL, Python, or R is a plus but not required.
• Desire and capacity to take ownership of workstreams, manage fast deadlines and agile deliverable processes, nurture client relationships, collaborate with diverse teams.
• Work well within highly collaborative, multidisciplinary teams.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays - Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $110,000 - $140,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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