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Product Marketing Specialist

ABB Inc.
parental leave
United States, North Carolina, Cary
305 Gregson Drive (Show on map)
Sep 05, 2025

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

This Position reports to:

EL Product Marketing Manager

Your Role and Responsibilities

We are seeking a Product Marketing Specialist for our Electrification - ELDS Business Line in the Local Division based in Dalmine (BG), who will perform a 12 months job rotation in the Product Marketing teams of Medium Voltage Switchgears and Grid Components.

You will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

This role is contributing to the Electrification, Distribution Solutions, Switchgear and Grid Components Product Marketing Specialist.

- Work model: #LI-Hybrid

In this role, you'll help run what runs the world by taking on meaningful work that drives real impact, as you will be accountable for:

  • Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.

  • Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.

  • Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).

  • Executing annual marketing plan in collaboration with relevant division and/or product groups.

  • Developing business plans focused on driving business development for a defined market.

Qualifications for the Role

  • Bachelor's or Master's degree in engineering; Energy, Electrical and Industrial are preferred;

  • Excellent communication and interpersonal skill, with a strong ability to work in Team

  • Advanced knowledge of Office, Excel in particular;

  • Willingness to travel

  • Problem solving, willingness to work in a multicultural team and motivation will complete your profile;

  • You are at ease communicating in Italian and English, both written and spoken.

Benefits

Locally, you can count on:

  • Competitive compensation: Attractive salary packages and performance bonuses.

  • Corporate welfare: Access to a wide range of services and personal well-being support.

  • Career development: Structured career paths, individual development plans, opportunities for internal mobility, including international roles, technical and managerial training programs, mentoring and access to global learning platforms

  • Flexibility and work-life balance: Flexible working hours, hybrid work options, and a strong focus on work-life integration.

  • Employee Support:free services like psychological help, wellness coaching, and emotional support for employees and their families.

  • Parental Leave:at least 12 weeks of fully paid leave for primary caregivers and 4 weeks for secondary caregivers, promoting DEI values.

  • Meal allowance: Access to canteen or ticket restaurant is provided to support daily lunch expenses.

More about us

ABB's Distribution Solutions Division facilitates the efficient and reliable distribution, protection and control of power by improving electric power quality while strengthening the resilience of the grid. The Division offers segment-specific products and solutions that largely serve utilities, industry and infrastructure segments, often providing the requisite medium-voltage link between high-voltage transmission systems and low-voltage users. With ABB Ability enabled connected solutions at its core, the offering includes medium-voltage air- and gas-insulated switchgear (1 to 66 kilovolts), indoor and outdoor circuit breakers, reclosers, fuses, contactors, relays, instrument transformers, sensors, motor control centers, as well as low-voltage switchgear for the ANSI standard markets.

Join us. Be part of the team where progress happens, industries transform, and your work shapes the world.
Run What Runs the World.

#ABBCareers #RunwithABB

A Future Opportunity
Please note that this position is part of our talent pipeline and not an active job opening at this time. By applying, you express your interest in future career opportunities with ABB.

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to learn more about us and see the impact of our work across the globe.

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