Social Media Specialist

Classification: Exempt

Job Summary: We are seeking a Social Media Specialist who understands current social media trends and knows how to apply them strategically. This role will strengthen and modernize our brand's digital presence, expand our reach, and support business growth through effective online engagement.

The ideal candidate will have experience helping B2B or more traditional, non-tech companies adapt to the digital space, developing content that resonates with target audiences while maintaining brand integrity. This includes leveraging high-visibility sports partnerships, using short-form video content (Reels, TikTok, YouTube Shorts) to grow audiences, and running social media campaigns that drive lead generation, connect social activity to ROI, and support sales efforts.

About Us:

We are Alsco Uniforms. We've been working hard for our customers since 1889 when we invented the uniform and linen rental industry. Alsco Uniforms has grown into a worldwide leader serving over 350,000 customers in 13 countries. It's our job every day to make every aspect of the customer experience better. Whatever our customers need, Alsco Uniforms finds the answers that work for them.

Our employees are the heart and soul of Alsco Uniforms. As a result, we have a long history of strong financial performance, continuous improvement, and customer service. We're seeking driven professionals with ambition to grow within our company. We'd love to talk to you about how you can fit into our team of diverse individuals and how your hard work will be rewarded with competitive pay and benefits and ongoing career development.

Join our team and build your career with Alsco Uniforms!

Our full-time employees enjoy:

• Medical, Dental, Vision, FSA/HSA
• Life Insurance, Disability Insurance
• Vacation, Sick Time, Holidays
• Choice of Global Cash Card or Direct Deposit
• Career Advancement
• Learning & Development Opportunities
• Inclusive and Diverse Team Environment

Benefits may vary for positions covered by a collective bargaining agreement.

Essential Functions:

Social Media Strategy & Content

• Develop and implement a social media strategy tailored for both general brand presence and B2B/enterprise audiences.
• Create and publish high-quality content across LinkedIn, Instagram, Facebook, X/Twitter, TikTok, and other relevant platforms.
• Produce and optimize short-form video content to scale reach on Reels, TikTok, and other emerging platforms.
• Plan, execute, and manage social media campaigns that generate leads and contribute to measurable sales growth.
• Work closely with our design vendor to source and coordinate graphics, visuals, and creative assets for social media campaigns.
• Develop and manage content related to sports partnerships, ensuring consistent, engaging coverage that resonates with sports fans and strengthens brand association.
• Collaborate with internal teams and partners to maximize synergy between sports partnerships and other marketing initiatives.
• Maintain an editorial calendar to ensure consistent posting and campaign alignment.

Community Engagement & Brand Voice

• Engage with audiences by responding to comments, messages, and mentions in a professional, brand-aligned manner.
• Build relationships with partners, influencers, and industry voices to expand reach.
• Participate in online conversations related to our sports partnerships to foster stronger fan engagement and brand visibility.
• Support paid social campaigns as needed to meet marketing objectives.

Online Reputation & Local Listings

• Manage and monitor online reviews and location-specific sentiment using Chatmeter (or similar tools).
• Maintain accuracy and consistency of all online business profile listings (Google Business Profile, Yelp, Bing, Apple Maps, industry-specific directories).
• Coordinate with local teams to address feedback, resolve customer concerns, and protect the brand's reputation.

Performance Tracking & Reporting

• Track KPIs such as engagement, reach, sentiment, lead generation, and conversions.
• Create actionable reports and recommendations to improve social media efforts.
• Use analytics tools to link social performance to ROI and sales outcomes.

Additional Functions:

• Other job duties assigned as needed.

Qualifications:

• 3-5 years of professional social media management experience, ideally in B2B or traditional industries.
• Proven track record of running social media campaigns that drive lead generation and contribute to sales goals.
• Demonstrated ability to strengthen a company's online presence and deliver measurable results.
• Experience creating content for and engaging with audiences tied to sports partnerships or large-scale sponsorships.
• Experience managing multi-location online reputation and listings.
• Strong copywriting, visual storytelling, and basic content design skills.
• Proficiency with social media management platforms (e.g., Sprout Social, Hootsuite, or similar).
• Familiarity with Chatmeter or equivalent online review platforms preferred.
• Ability to analyze metrics and translate insights into strategy.

Preferred Experience:

• Short-form video content creation and growth strategies for Reels, TikTok, and other emerging platforms.
• Ability to collaborate effectively with design vendors to bring creative concepts to life.
• Graphic design or video editing skills (preferred but not required).
• Experience with paid social advertising, including crafting and optimizing campaigns for both lead generation and brand awareness (LinkedIn, Meta Ads, etc.)
• Experience working with traditional or non-digital-native industries.
• Portfolio or examples of past work-including social media campaigns, sports partnership content, lead generation efforts, review management, and/or profile listing optimizations-highly encouraged.

Education Requirements:

• Four-year degree in marketing or communication, or some higher education in combination with related industry work experience

Physical Requirements:

• Sitting, grasping, stooping, lifting up to 25 lbs, standing, walking, writing, speaking, and hearing.
• Must perform the essential duties and responsibilities with or without reasonable accommodation efficiently and accurately, and without causing significant safety threat to self or others.

Environmental Conditions:

• Position is based on site near downtown Salt Lake City
• Typical office environment

Travel Requirements:

• Up to 10% travel may be required.

For a general description of benefits that are being offered for this position, please visit alsco.com/benefits.

Alsco Uniforms is an Equal Employment Opportunity Employer.

Candidates are considered for employment with Alsco Uniforms without regard to their race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status (specifically status as a disabled veteran, recently separated veteran, armed forces service medal veteran, or active duty wartime or campaign badge veteran), or other classification protected by applicable federal, state, or local law.

Revised date: 8/13/2025