New

Marketing Sr. Specialist (100678)

Honda North America
paid time off, tuition assistance, tuition reimbursement, 401(k), relocation assistance
United States, California, Torrance
1919 Torrance Boulevard (Show on map)
Jul 15, 2025
What Makes a Honda, is Who makes a Honda Honda has a clear vision for the future, and it's a joyful one. We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals. At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success. We strive to be a company that serves as a source of "power" that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize "the joy and freedom of mobility" by developing new technologies and an innovative approach to achieve a "zero environmental footprint." We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team. If your goals and values align with Honda's, we want you to join our team to Bring the Future! Job Purpose The position is responsible for increasing Customer Pay Repair Orders and Parts/Accessory sales for AHM by driving new and active customers to dealerships for vehicle maintenance and repairs via direct mail, email, and digital channels. This role leads key Service Retention initiatives-including Service Reminders, Complimentary Maintenance Programs, Loyalty Programs, and Honda DreamShop Marketing-for both Honda and Acura brands, with the goal of strengthening customer engagement and maximizing long-term service retention. Key Accountabilities Lead day-to-day management of the Service Reminder Program, including strategy, creative, vendor oversight, data logic, campaign setup, performance tracking, and dealer communications. Ensure seamless execution that aligns with business goals and dealer capacity. ($12M+ budget) Drive the development and optimization of Honda DreamShop and Loyalty Programs marketing efforts. Work with internal stakeholders and external partners to enhance customer engagement and encourage long-term service retention. Analyze program performance using campaign reporting and customer data insights. Identify trends, develop recommendations, and present strategic updates to senior management and executive stakeholders Coordinate with field teams, regional management, and dealer communications to support program adoption, provide guidance, and ensure alignment with brand messaging and customer experience expectations. Qualifications, Experience, and Skills Bachelor's Degree in Business Administration, Marketing, Finance or equivalent work experience 3-10+ years in combination of automotive sales, parts, service, research, and marketing experience Strong project planning, organizing and analytical skills Ability to multi-task Excellent communication skills (required) Process management skills such as System Trees, PDCA, Cap-Do, 5-P, and SWOT Proficiency with MS Project, Microsoft Office Suite with emphasis on PPT and Excel Working Conditions This position will require 0-5% of traveling domestically. On-site with in-office days on the Torrance campus. What differentiates Honda and make us an employer of choice? Total Rewards: Competitive Base Salary (pay will be based on several variables that include, but not limited to geographic location, work experience, etc.) Regional Bonus (when applicable) Manager Lease Car Program (No Cost - Car, Maintenance, and Insurance included) Industry-leading Benefit Plans (Medical, Dental, Vision, Rx) Paid time off, including vacation, holidays, shutdown Company Paid Short-Term and Long-Term Disability 401K Plan with company match + additional contribution Relocation assistance (if eligible) Career Growth: Advancement Opportunities Career Mobility Education Reimbursement for Continued Learning Training and Development Programs Additional Offerings: Lifestyle Account Childcare Reimbursement Account Elder Care Support Tuition Assistance & Student Loan Repayment Wellbeing Program Community Service and Engagement Programs Product Programs Free Drinks Onsite Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.