Director, Lifecycle Marketing

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What We'll Bring:

What You'll Bring:

As the Director of Lifecycle Marketing, you will lead the development and execution of high-impact programs across the lead-to-customer lifecycle-from acquisition and nurturing to retention and advocacy. You will be the subject matter expert on Oracle Eloqua, ensuring our campaigns are personalized, measurable, behaviorally driven, and aligned with business goals. This is a high-visibility COE role with the opportunity to impact global B2B marketing performance across multiple lines of businesses and solutions.

Qualifications:

• 8+ years in B2B marketing, with significant experience leading customer lifecycle programs. 3+ years of experience leading high-performing teams.
• 5+ years of hands-on Marketing Automation Platform experience in a large, matrixed organization designing and maintaining lifecycle programs. This should include hands-on experience with Eloqua.
• Proven ability to build and optimize complex, multi-stage marketing automation programs across channels.
• Experience integrating Eloqua or Marketo with Salesforce and other martech platforms to triangulate the datapoints that drive insight and action.
• Strong understanding of data management, segmentation, lead scoring, and personalization strategies.
• Demonstrated success in using marketing automation to support enterprise sales motions and long customer buying cycles.
• Excellent leadership and communication skills, with experience managing and mentoring high-performing teams.
• Analytical mindset with fluency in marketing metrics, funnel analysis, and reporting tools such as Tableau, PowerBI, Domo, Datorama, or similar.

Preferred Qualifications:

• Eloqua certifications (e.g., Eloqua Marketing Operations Certified Expert)
• Experience in financial services, data provider, or technology industries
• Familiarity with privacy laws and compliance best practices (e.g., GDPR, CCPA)
• Knowledge of ABM platforms and strategies (e.g., Demandbase, Pathfactory)

What You'll Gain:

• The opportunity to shape and scale a global lifecycle marketing function at a trusted Fortune 1000 brand.
• A collaborative, innovative work environment where your voice is heard.
• Competitive compensation and comprehensive benefits, including generous paid time off, health and wellness programs, and retirement savings plans.

Impact You'll Make:

• Own and evolve TransUnion's global lifecycle marketing strategy, focusing on lead scoring and nurturing, sale acceleration, cross-sell/upsell while expanding into retention and re-engagement. All while leading a team to build, deploy, and optimize.
• Lead the strategic use of Eloqua, including campaign design, lead scoring strategy, nurture journeys, dynamic content, and integrations with Salesforce and other ABM platforms and content management systems.
• Partner with Marketing Strategists, Business Partners, Sales Development Reps, Marketing Operations/Martech, and other channel leaders to design targeted, personalized campaigns aligned to key customer segments and verticals.
• Partner with Marketing Analytics, Business Partners, and Strategists to define lifecycle KPIs; develop dashboards to track performance, impact, and ROI.
• Apply segmentation, predictive analytics, and AI to improve targeting and deliver timely, relevant communications throughout the customer journey.
• Ensure Eloqua and CRM data integrity, audience hygiene, and compliance with privacy and regulatory requirements (e.g., GDPR, CCPA).
• Manage, mentor, and scale a team of lifecycle marketing and automation specialists across business regions.
• Support ABM and integrated campaign initiatives with behavioral and lifecycle-triggered campaign support.
• Drive a culture of experimentation and continuous improvement by testing subject lines, CTAs, content, and delivery timing.

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Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company's reputation are also essential expectations of this position.

Benefits:

TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion's Employee Resource Groups. Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans.

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.

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