VP, Director of Digital Experience

About Us Capital Bank N.A. is headquartered in Maryland and has been serving our communities since 1999. We stand as a publicly traded company (NASDAQ: CBNK) with over $3 billion in assets. We offer commercial and consumer banking services to clients primarily in Maryland, DC, and Northern Virginia, alongside two nation-wide lending brands; Capital Bank Home Loans and OpenSky, a credit card division that offers and services credit cards across all states. Our personalized approach to banking, paired with cutting-edge technology solutions and a comprehensive suite of products and services, fuels our growth, and enables us to support our customers at every stage in their financial journey.

At OpenSky, we believe that everyone has the right to access credit and achieve their financial goals. We have helped over 1.2 million customers get started and continue their path to realizing their financial goals. And we want to help and grow with our customers even more - by expanding our offerings to support them in their credit journey, and providing compelling products and digital solutions for education, advice, and financial services.

OpenSky is a high-growth, data-driven, dynamic, and entrepreneurial environment where you are limited only by your imagination. You'll work with some of the brightest and most passionate minds in the FinTech industry, and from day one, start having a real impact on consumers' lives and financial goals.

Come join a bank where our employees thrive and are engaged in meaningful work. For the last 5 out of 6 years, Capital Bank was named one of the "Best Banks to Work For" in the U.S. by American Banker.

Position Purpose
The Director of Digital Experience is responsible for transforming OpenSky's digital touchpoints into a cohesive, high-performing growth engine. This role exists to unify the customer journey across our website, onboarding funnel, and MarTech stack-ensuring that each step reflects our brand promise and drives measurable business outcomes. By integrating strategy, optimization, and tooling into a single function, the Head of Digital Experience ensures OpenSky can scale efficiently, test continuously, and convert consistently.

This role leads the digital product vision for OpenSky and related growth experiences. It owns the conversion funnel, MarTech roadmap, and performance strategy for our website, working at the intersection of design, product, engineering, analytics, and marketing.

This is not just a web management role-it is a critical leadership position responsible for ensuring the digital experience fuels acquisition, supports lifecycle marketing, and creates a frictionless customer path to credit empowerment.

Position Responsibilities

• Digital Experience Strategy
  
  
  
  • Own the digital experience as a product-defining the roadmap, success metrics, and feature backlog for the website and application funnel.
  • Operate with a product lifecycle mindset: discovery, design, build, test, measure, iterate.
  • Lead cross-functional squads including design, content, engineering, and analytics to deliver enhancements that drive conversion and engagement.
  • Set vision for digital platform capabilities, including personalization, modular content, and UX infrastructure.
  • Translate business objectives (growth, efficiency, segment strategy) into digital priorities-balancing short-term lifts with long-term platform scalability.
  • Partner with Acquisition, Product, and Lifecycle teams to ensure digital UX aligns with customer personas and stages of the funnel.
  • Lead quarterly planning cycles for digital roadmap alignment across marketing, product, and engineering.
    
    
  
  
  
  
• Conversion Optimization & Experimentation
  
  
  
  • Build and own a rigorous experimentation program across the website and application funnel to optimize for conversion and engagement.
  • Lead test planning: from hypothesis formation and variant design to statistical analysis and learning rollups.
  • Drive test velocity: set benchmarks for number of tests/month, test types (CRO, UX, offer), and expected impact.
  • Implement and manage CRO tools (e.g., Webflow Optimize) and develop clear documentation standards for test insights.
  • Coordinate with UX/UI, copy, and engineering teams to rapidly iterate on winning variants.
  • Apply experimentation not just to layout changes, but to sequencing, messaging, and incentive structures that impact conversion rates.
    
    
  
  
  
  
• MarTech & Tooling Ownership
  
  
  
  • Own the marketing technology stack with a focus on integration, performance, and usability across teams.
  • Prioritize tools and integrations that extend platform capabilities, enable self-service, and reduce engineering dependency.
  • Act as product owner for MarTech systems, defining user stories, functional requirements, and implementation paths.
  • Partner with Platform Manager, Analytics, and Engineering teams to maintain data integrity, event tagging, and consent management.
  • Evaluate and onboard new tools where appropriate; ensure MarTech aligns with broader growth, compliance, and reporting requirements.
  • Maintain stack documentation, governance policies, and role-based access controls.
    
    
  
  
  
  
• Website & Funnel Performance
  
  
  
  • Own end-to-end performance of openskycc.com-from top-of-funnel content to final application submission and click-to-deposit.
  • Build and maintain dashboards that visualize funnel health and friction points for internal stakeholders.
  • Collaborate with design and engineering to prioritize technical and UX enhancements (e.g., lazy loading, content hierarchy, responsive design).
  • Ensure mobile-first optimization and WCAG accessibility compliance.
  • Partner with SEO and content teams to ensure technical SEO foundations are met and that landing pages are indexable and conversion-oriented.
    
    
  
  
  
  

Education and Experience

• Bachelor's degree in marketing or related field
• 8 -12+ years of experience in digital product, growth, or performance marketing leadership
• Experience with direct ownership of a high-performing website or digital application experience
• Experience in fintech, credit-building, or financial services
• Demonstrated cross-functional leadership in a matrixed org
  
  

Technical Knowledge and Skills

• Deep familiarity with CRO, A/B testing tools, and experimentation frameworks
• Strong technical literacy in analytics, tag management, and MarTech infrastructure
• Familiarity with Webflow, Salesforce Marketing Cloud, Litmus, FullStory, and Google Analytics
• Adaptability, versatility, and the ability to keep up to date with consumer and marketing trends and advancements in technology
• Excellent understanding of digital practices such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Optimization (SMO), and Pay-Per-Click (PPC)
• Strong storytelling and data interpretation skills
• Strong execution ability in launching products and digital solutions in market
• Proven analytical and critical thinking skills
• Familiarity with Salesforce Marketing Cloud and GA4
• Background in UX/UI or front-end development a plus
  
  

Working Arrangements

• This is a hybrid role expected to work in office Monday, Tuesday, Thursday, and Friday. You will be able to work remotely on Wednesday.
• Open to remote candidates dependent upon prior experience - Candidates within traveling distance to our Rockville, MD headquarters preferred.
  
  

Compensation

• Base Salary Range: Final determination of where you are at in the salary range is based on numerous factors such as relevant experience, skill set, education, and ability to meet qualifications within the job description.
• Additional Compensation: This role will include a yearly annual target bonus based on individual performance.
  
  

Why Join Us?

• Join a growing company with a culture that fosters an entrepreneurial spirit
• Comprehensive benefits package including Medical, Dental, Vision, Company Paid Life Insurance, Disability Insurance, and more!
• Company Contributions to your 401k - Regardless of your contribution
• Employee Perks: Paid Parental Leave, Employee Recognition Program, Leadership Program, Tuition Reimbursement Program, Employee Bank Checking Account, and much more!
• Generous Paid Time Off and Paid Holidays - Including Paid Charity Hours to support volunteer opportunities

Supporting Businesses. Helping People. Strengthening Communities.
Capital Bank, N.A. is an Affirmative Action, E-Verify, and Equal Opportunity Employer.