Associate Director, Content Marketing (Thought Leadership & Research Focus)

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, advancement, and the workplace.

Seramount (part of EAB) is a global talent services firm that helps HR leaders prepare for the workplace of tomorrow. We have over four decades of experience creating employee-centric strategies that align with business outcomes for our 600 partner organizations. By combining data-driven insights, expert research, advisory services, and innovative technology, we help unlock what's possible with a truly engaged workforce.

At EAB and Seramount, we serve not only our partner institutions and organizations but each other-that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.

The Role in Brief:

Associate Director, Content Marketing (Thought Leadership & Research Focus)

Seramount's marketing team is looking for an entrepreneurial content creator and researcher to develop original thought leadership content that will generate demand for Seramount's growing set of talent solutions and increase overall awareness of the Seramount brand with Chief HR Officers and their teams.

This person will develop research agendas, lead research projects, and create short and long-form content (white papers, blogs, case studies, infographics, etc.) that address the major strategic, "up at night" issues facing corporate HR leaders. You connect the dots between our products, findings from our data analytics team, and our partner pain points to create compelling and differentiated narratives.

This position is open to hires in Washington, D.C.; Richmond, VA; or is open to remote employment within the continental U.S.

Primary Responsibilities:

Lead research projects from conception to completion, providing intellectual leadership and analytical direction throughout all stages of the research process, working through primary and secondary research, hypothesis generation and testing, rigorous analysis of findings, design and execution of implementation resources, and the final presentation and packaging of ideas. This role is comfortable engaging with senior level clients and internal stakeholders, moderating panel discussions at events and presenting their research as an expert.

• Engage directly with senior HR and Talent leaders via interviews and roundtables.
• Synthesize complex ideas into actionable insights and tools.
• Effectively use persuasive writing and graphics to communicate ideas and information
• Achieve high standards of productivity and effectively manage toward deadlines
• Collaborate with commercial leaders, subject matter experts, and other stakeholders to ensure that new deliverables meet the needs of the business
• Package research into rigorous, appealing, and digestible content; propose and test new channels and formats to share insights

Basic Qualifications:

• Bachelor's degree with an excellent academic record
• 5-6+ years of experience in B2B marketing, content, or product roles with strong research focus
• Demonstrated outstanding writing and presentation skills
• Proven exceptional writing for whitepapers, executive communications
• Proficiency in quantitative and qualitative methods and data analysis tools
• Track record in thought leadership content and storytelling
• Experience working in a team environment, as well as independently and autonomously
• Proven ability to communicate effectively with senior executives in both oral and written formats
• Experience with solution-focused problem solving and thinking through problems creatively
• Experience working with clients in a consultative role
• Demonstrated experience in managing projects and meeting deadlines

Ideal Qualifications:

• Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB's mission, values, and aspiration

If you've reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other's unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Compensation:

The anticipated starting salary (base) range for this role is $65,000 - $100,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.

This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.

Benefits:

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.