Marketing Manager (Product Marketing Manager)

At the heart of our company is our people. People from many different backgrounds with different vantage points, opinions, and experiences. We strive to continually lead with ourIMPACT values and empower our employees to develop their full potential on a team that is passionate about acceptance, inclusivity, and achievement. Our employees are the driving force for the innovation, collaboration and creativity that enables our organization to deliver strategic success.

We are seeking a Product Marketing Manager (Marketing Manager) to join our BLR team. BLR is a trusted provider of compliance, training, and workforce solutions that help businesses stay current, mitigate risk, and drive operational excellence.

Job Summary:
This role serves as a critical link between product, sales, and marketing, ensuring our offerings are effectively launched, clearly communicated, and aligned with customer needs. As a Product Marketer, you are responsible for translating product capabilities into compelling narratives that drive engagement, adoption, and retention. This role is responsible for ensuring product marketing readiness for launches, delivering effective sales enablement assets, and contributing to measurable improvements in product adoption, customer retention, and upsell pipeline in collaboration with Product Management and Sales Enablement. This role requires both strategic thinking and hands-on execution, and will work cross-functionally with Product, Demand Generation, Sales, and Brand teams to drive measurable impact across the buyer journey.

Primary Duties and Responsibilities:

• Develop product positioning, value propositions, messaging frameworks, and brand-aligned language that resonate with key personas in the EHS market
• Collaborate with internal teams, including marketing, sales, events operations, editorial data services, and web development
• Use reporting analytics tools to review, analyze, and optimize user experiences
• Collaborate on content generation to meet inbound organic traffic goals
• Contribute to the development of lead-nurturing campaigns, including developing initial strategy, managing email and landing page creation, and sales communication
• Analyze ROI on marketing tactics and refine promotional plans on a continuous basis
• Track revenue and expenses to ensure budgetary goals are met

• Additional duties as assigned

• Customer Centric - Establishes and maintains effective relationships with customers, effectively aligns strategy with customers' business, and sets high standards for customer service
• Manages Ambiguity & Change - Makes decisions with available information that aligns with strategy, embraces and manages changes, challenges the status quo, and champions new initiatives, comfortably handles risk and uncertainty

• Proven success in building messaging frameworks, content creation, and campaign execution
• Excellent writing and communication skills with a strong eye for visual and verbal storytelling
• Experience working cross-functionally with product, sales, and customer success teams
• Strong organizational skills with the ability to manage multiple launches and timelines
• Experience driving measurable adoption, usage, and retention of SaaS products

• 3-5 years in product marketing or full-stack management - preferably in B2B Saas or compliance-driven industries
• Bachelor's Degree

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

All external applicants must be legally eligible to immediately work in the country of hire without current or future sponsorship.

If you require an accommodation under the Americans with Disabilities Act, Section 503 of the Rehabilitation Act or similar law in order to apply for employment at Simplify Compliance, please contact our Talent Acquisition Team 1.800.727.5257, ext. 8101.

Job applicants may request to review the company's Affirmative Action plans by contacting the talent acquisition team/recruiter, Human Resources department or Chief People Officer.