Senior GTM Strategy Manager - Firefly

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

At Adobe, we're reshaping how people create using the power of Generative AI-and we're excited about what's ahead! We're looking for someone to help us make sure users don't just try our products-they come back, stay engaged, and get real value from them.

In this role, you'll focus on user retention and engagement across both free and paid users for one of Adobe's highest-priority Gen AI products. You'll work closely with product, marketing, analytics, and other partners to build experiences that help people discover what's possible and keep coming back for more.

What You'll Do

• Partner with teams across product, marketing, and analytics to understand the full user journey
• Identify areas where users drop off or get stuck-and help us fix them
• Design and improve onboarding, re-engagement, and habit-forming programs across email, in-app, and push
• Analyze behavior and campaign performance to find insights that drive better engagement
• Support new feature launches with strategies that boost awareness and adoption
• Share what's working (and what's not) so we can learn and grow together
• Keep the focus on what matters most-our users!

What You'll Bring

• 8+ years of experience in GTM, product-led growth, engagement, lifecycle marketing, or product strategy roles
• Strong understanding of what drives user retention and how to design for long-term engagement
• Experience building and optimizing cross-channel programs (email, in-product, push, etc.)
• A data-centric mindset-you're comfortable diving into metrics, identifying patterns, and using insights to guide decisions
• Ability to turn data into clear insights and practical actions
• A collaborative approach-you enjoy working across teams to get things done
• Curiosity, empathy, and a drive to create great user experiences

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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