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Dedicated Steel Fab-Sales Representative, Protective & Marine

The Sherwin-Williams Company
$79,844 - $103,826 - $
United States, Ohio, Cleveland
Jun 21, 2025

The Sales Representative is accountable for developing and driving sales in a specific geographic territory.

Responsibilities include:

  • Prospecting new business and making sales calls to existing accounts for the purpose of selling to customers in the Steel Fabrication Protective & Marine focus market.
  • Collect reliable customer/territory information and estimate individual customer potential.
  • Develop a strategy to grow business with customers and identify items or product categories that require specific attention in support of this strategy.
  • Develop weekly selling plan and conduct sales calls accordingly.
  • Determine where customer is in the overall selling process and what steps are necessary to move the process along.
  • Conduct product demos to support the selling process.
  • Support customers' application requirements.
  • Identify sources of sales leads and follow through on leads provided by store/facility personnel as appropriate.
  • Manage customer complaints within lines of authority and manage process to resolution.
  • Must be at least 18 years of age.
  • - Must have a valid state issued driver's license.
  • - Must be legally authorized to work in country of employment without sponsorship for employment visa status.
  • - Must be able to retrieve material from shelves and floor stacks and carry up to 50 lbs.
  • - Must have a high school diploma or equivalent.

Minimum Qualifications

  • - 1-3 years business to business sales experience.
  • - Prefer experience as a Commercial Branch Manager or Sales Rep with proven successful sales performance in a large territory; or comparable non-SW industry Sales Rep experience.
  • - Ability to travel (occasionally overnight) as needed
  • - Ability to maintain a discipline in pre-call planning daily and monthly activity to ensure time is maximized and the territory SherPlan is being executed.
  • - Demonstrated knowledge in the Protective & Marine products, Industrial Flooring products, and application methods, market dynamics and trends in the coatings industry.
  • - Strong working knowledge of concrete surface preparation and application of floor coatings.
  • - Knowledge of and capable of using sales excellence methods in sales calls and time management.
  • - Ability to evaluate growth and improvement opportunities and establish a strategic direction taking into consideration resources, constraints, and organizational values.
  • - Experience and proven success in conducting outside sales calls on commercial and wholesale accounts to build new business and increase existing business.
  • - Excellent wholesale customer service skills, including problem solving and handling customer complaints within lines of authority and manage process to resolution.
  • - Demonstrated leadership qualities, including professional presence and exhibiting confidence with customers.
  • - Ability to perform the essential duties of the job with/without reasonable accommodation

Preferred Qualifications:

  • - 3+ years of business to business sales experience in the Steel Fabrication coatings industry.
  • - Demonstrated knowledge and proficiency of multiple corrosion prevention solutions
  • - NACE or SSPC Certified or other industry certifications
  • - Excellent verbal and written communication skills required to effectively communicate and influence
    specifiers and asset owners.
    - Strong demonstrated knowledge in Protective & Marine products, industrial preparation and application equipment.
  • - Bachelor's degree in a technical/business field
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