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Job Description: Pluralsight is seeking a Senior Director of Demand Generation to lead B2B marketing strategy and execution, partnering with regional sales teams to drive pipeline and revenue growth. This role will define and implement demand gen strategies for our enterprise B2B business, overseeing awareness, pipeline generation, and revenue acceleration. Reporting to the VP of B2B Marketing, the ideal candidate has extensive demand generation experience, thrives in a data-driven environment, and is skilled in scaling lead generation programs using modern AI technologies! Who you're committed to being:
Self-motivated and committed to achieving goals. An entrepreneurial self-starter who can take charge, motivate colleagues, and manage competing priorities. Not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns When communicating you are self-aware, insightful, and proactive. An innovative problem-solver who understands our customers' evolving difficulties and how to map our solution to solve their challenges. Must possess a positive, always useful/servicing attitude, can lead time-based stress and display calmness and composure in uncertain and strenuous situations.
What you'll do: Strategic Leadership & Vision:
Translate the overall B2B marketing growth strategy into a comprehensive, global multi-channel demand generation strategy, driving pipeline contribution and conversion goals. You'll ensure close collaboration with sales leadership to align with overall company revenue objectives. Define and manage a quarterly demand generation plan with key programs, outlining both internal initiatives and external third-party opportunities. Continuously identify opportunities to leverage AI and automation to increase campaign effectiveness, scale personalization, optimize decision-making, and streamline operations across all demand generation efforts.
Program Ownership: Paid Media & Events:
Paid Media Leadership: Oversee the strategy, planning, and optimization of all B2B paid media channels (e.g., Google Ads, LinkedIn, display, programmatic advertising, retargeting). This role will oversee B2B paid media with agency strategic and hands-on support, driving performance efficiency and maximizing ROI. Events Marketing: Strategically plan, execute, and measure the impact of our global events portfolio, including industry trade shows, proprietary field events, executive programs, webinars, and virtual experiences, ensuring strong lead capture and engagement. Design, implement, and optimize integrated multi-channel campaigns (including paid media, webinars, advertising, etc.) tailored to specific market segments, ensuring messaging and offers resonate with high-value personas. Bring programs, campaigns, and messaging to life across all digital channels, resonating with our target audience. Cross-Functional Collaboration & Optimization: Account-Based Marketing (ABM) Excellence: Champion and implement robust ABM strategies that target key enterprise accounts and C-suite decision-makers. Partner closely with Sales and Sales Development Representatives (SDRs) to personalize outreach, drive account engagement, and accelerate deal cycles
Measurement & Market Intelligence:
Establish and maintain a metrics-driven approach to measure campaign effectiveness, ROI, and pipeline contribution. Track performance metrics and manage the budget on a daily/weekly basis, iterating quickly to optimize, proactively detect, and course correct immediately. Provide regular, data-driven insights and reports on campaign performance, pipeline contribution, and ROI to the VP of B2B Marketing and other relevant stakeholders. Stay current with B2B marketing best practices, industry trends, competitor activities, and new technologies, particularly emerging opportunities to harness AI for better efficiency and performance within the technology skill development sector.
Team Leadership & Development:
Build, lead, mentor, and grow a high-performing and often distributed team of demand generation professionals, serving as a player/coach who actively participates in campaign creation, optimization, and analysis. Foster a data-driven culture and learning environment that encourages continuous improvement in program quality and speed of execution. Optimize processes to drive efficiency and productivity, maintaining return on investment balanced against revenue and booking targets.
Experience you'll bring:
10+ years of progressive experience in B2B demand generation marketing, with at least 5-7 years in a leadership role, specifically within a B2B SaaS or enterprise software company (experience in technology skill development/training solutions highly preferred). 7+ years as a people manager, with a proven track record of recruiting, training, developing, and motivating high-performing, often distributed teams, including managing creative and collaborative agencies. Demonstrated success in developing and executing demand generation strategies that consistently drive significant pipeline and revenue growth across segments and sales motions (self-serve and sales-assisted). Deep expertise in paid media strategy and execution, with proven experience overseeing B2B paid media programs with agency strategic and hands-on support. Extensive experience in planning and executing successful B2B events, from large industry conferences to targeted field events and webinars. Proven experience designing, implementing, and scaling ABM programs, working closely with Sales and SDR teams. Strong analytical capabilities with expert-level proficiency in marketing analytics and ROI measurement, including a thorough understanding of marketing funnel metrics (e.g., CTA, lead-to-opportunity conversion, customer acquisition cost). Strategic thinker with a data-driven mindset and a proven ability to translate complex data and insights into actionable strategies and drive measurable results. Proficiency with marketing automation platforms and CRM systems, with a strong understanding of how to leverage them for demand generation. Exceptional leadership, written and verbal communication, and cross-group collaboration and influence skills, with prior success aligning various departments on a common vision and achieving shared goals. Ability to manage multiple campaigns simultaneously in a fast-paced, high-growth environment, demonstrating exceptional execution and prioritization skills.
Requirements:
Bachelor's degree in Marketing, Business Administration, or a related field; MBA highly preferred. B2B experience required. Experience with global brands and building integrated global demand generation functions is preferred. Experience as a people manager A mentor and coach who operates with powerful behaviors of being accountable for excellence and seeking context with intent. Has a curiosity for data and enjoys measuring results and uncovering trends.
Why you'll love working here:
We're a blended workplace, where team members work remotely or in a hybrid setup depending on their role and location We're mission driven and guided by our culture pillars We have a strong commitment to diversity and belonging We cultivate a culture of trust, autonomy, and collaboration We're lifelong learners and champion team member growth and advancement We've got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO and Summer Fridays, wellness reimbursements, Pluralsight subscription, professional development funds and more.
About us: Pluralsight provides the only learning platform dedicated to accelerating the technology skills and capabilities of today's tech workforce. Thousands of companies, government organizations and individuals around the world rely on Pluralsight to support critical technology skill development in areas that are crucial to innovation including artificial intelligence, cloud computing, cybersecurity, software development, and machine learning. Pluralsight provides highly curated content developed by vetted technology experts, industry leading skill assessments, and hands on, immersive learning experiences designed to help individuals skill-up faster. Physical and Mental Requirements: Work is performed in an office (or home office) environment and requires the ability to operate office equipment and keyboards. Sedentary work. Repetitive work. Ability to perform tasks related to documentation, data analysis, transcription and extensive content analysis. Learn new tasks, remember processes, complete tasks independently, and make timely decisions in the context of a workflow. EEOC Statement Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age or protected veteran status. Pluralsight will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please visit the bottom of our website to learn how to request an accommodation. For more information on Pluralsight's commitment to building a more diverse and inclusive workforce, please review our most recent Diversity, Equity, Inclusion and Belonging report here. The annual US base salary range for this role is $142,100- $ 197,300 USD. Pluralsight's pay ranges vary based on work location. Talent Acquisition can share more detail during the hiring process when applicable. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. In addition to the base salary, this role may also be eligible for benefits and bonuses. Applications must be submitted within 90 days after the initial posting date to be considered. Please be aware of recruiting scams that may impersonate Pluralsight. These unauthorized parties may use our name, logo, and employee information to solicit personal information or payments from job seekers under the guise of employment offers. Please note the following:
Pluralsight will only contact candidates through official channels, such as emails from the @pluralsight.com domain or direct messages via our verified profiles (e.g., LinkedIn). We will never request payment, banking information, or personal documents (such as your social security number or passport) as part of the application process. All legitimate Pluralsight job openings are posted on our Careers page, and our hiring process is outlined in detail on our How We Hire page.
If you receive a suspicious message claiming to be from or about Pluralsight, we encourage you to contact us directly via recruiting@pluralsight.com to verify its authenticity. #LI-Remote #LI- MW1
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Pluralsight, LLC
Jun 09, 2025