Marketing Analyst (Temporary)

Yamaha employees are committed to helping everyone progress, express and connect through music and sound. We offer innovative, finely crafted and award-winning products for the entire journey. As the world's largest musical instrument manufacturer, we are known for our quality, customer service and innovation.

Purpose of Role
Support the gathering and development of key insights and website reporting.

Key Accountabilities Include
* Supports data platform tracking to ensure accuracy in reporting
* Contributes to upstream collaboration in the project planning process
* Contributes to the development of benchmarks
* Supports analytics capabilities that align with industry best practices
* Supports a test-and-learn approach to generate data-drive recommendations aimed at increasing customer acquisition and conversion

Primary Responsibilities Include
* Contributes to mid-year and year-end reporting deliverables
* Builds knowledge base around current digital marketing techniques, tools, and competitor strategies
* Supports A/B and multi-variate testing for digital campaigns and website activities
* Supports the development of custom tagging & ETL solutions, incorporating industry wide best practices
* Contributes to real time monitoring and post-campaign analysis, optimizations, and make observations across the full spectrum of digital marketing activities
* Contributes to requests from key stakeholders, including ad hoc reporting, UTM tracking, analytics tagging, and troubleshooting tracking issues

Qualifications
Ideal
* Experience in digital marketing
* Proficiency with MS Office products
* Exposure to digital marketing channels: CRM, Social, CPC, SEO, & others
* Direct experience with web/data analytics tools

Preferred
* BA/BS Degree
* Experience presenting data findings to key stakeholders
* Certification in Analytics domain or tool, such as Google Analytics
* Proficiency in web/data analytics tools
* 1+ year's experience in digital marketing

Core Functional Competencies
* Analytics - Marketing: Use data to inform marketing strategy and activities
* Data Management: Aggregate and clean internal and external data in structured formats for use in analysis and reports; ensure data validity
* Data Reporting & Dashboard Management: Dissemination of internal and external data in structured formats for analysis
* Data Visualization: Representation of data and information in the form of a chart, diagram, graph
* Metrics: Use of benchmarks and performance indicators for measurement against goals

Core Behavioral Competencies
* Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)
* Customer Focus
* Decision Quality
* Plans and Aligns
* Collaborates
* Self-Development
* Situational Adaptability

Here's What Our Partner (TargetCW Temp Agency) offers for long-term temporary full-time status:

• Comprehensive benefits package including Medical, Vision, & Dental
• Fitness center reimbursement program
• 401k and 529 college savings
• Pet insurance discount

Compensation:

• The hiring range for this role is $28.00 - $38.00/hour. Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.