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Sales Enablement Specialist

WebMD
United States, Wisconsin, Madison
8310 Excelsior Drive (Show on map)
Jun 22, 2025
Description
Position at WebMD

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Position Overview:
The Enablement Specialist is responsible for developing, planning, coordinating, and delivering sales training and development programs designed to meet organizational needs for all sales-related employees. Reporting directly to the Sr. Manager of Enterprise Learning & Enablement and partnering with sales leadership you will be engaged during the sales training process end-to-end including needs analysis, content development, training delivery, communication, optimization, and adoption.
Responsibilities:
Sales training (50%)
  • Facilitate live and virtual training sessions for new hires and experienced field sales professionals, ensuring consistent adoption of WebMD Ignite's selling and account management approach.
  • Conduct hands-on practice sessions including role plays, and scenario-based learning tailored to field sales realities, including prospecting, discovery, negotiation, closing, adoption, and value realization. Collaborate with SMEs on creation of exercises.
  • Provide on-the-job coaching, feedback, and mentoring to support retention of skills and drive continuous improvement.
  • Partner with team members and sales and other executive leaders to ensure the training needs of their teams are being met.
  • Reinforce our sales processes with sales and account management teams.
  • Lead creation and execution of an engaging onboarding program for all new sales team hires.
  • Curriculum development and certification of knowledge and skill within the industry and organization.
  • Development and ongoing training and certifications for sales messaging and positioning in the market for new and upsell opportunities.
Managing Relationships (25%)
  • Act as a liaison between enablement, marketing, customer operations, product, support, and sales teams to improve products, services, and overall user experience.
  • Identify and escalate priority issues to ensure resolution .
  • Ensures product support, product utilization and user experience align to client and company goals/expectations and service level agreements
Documentation and other enablement (25%)
  • Utilize team and company processes to capture all sales training activities and outcomes
  • Lead the preparation, creation, and implementation of client-facing materials, utilization reports, and communications
  • Collaborates with the Content Strategists
  • Maintains a timesheet for billable client training hours purposes
Candidate qualifications
  • Knowledge of course creation and adult training methodologies (e.g., ADDIE) and how they can be applied to improve sales / identify optimizations.
  • Familiarity with industry standard sales platforms such as Salesforce SalesCloud and sales processes and strategy.
  • Experience in call coaching and skill assessment.
  • Excellent communication (written/verbal) and facilitation skills.
  • Strong organizational skills to manage competing projects with tight deadlines effectively with a commitment to quality and strong attention to detail.
  • Sales experience is a bonus.
  • Ability to create content through audio, video, and visual, micro-learning and Instruction design experience.
  • Sense of ownership and urgency with an ability to take projects from concept to implementation.
  • Natural charisma and ability to hold your audience's attention

This position is based out of our Madison, WI office.

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