Social Media Manager I

University of Arkansas
United States, Arkansas, Fayetteville
346 North West Avenue (Show on map)
May 07, 2025
Current University of Arkansas System employees, including student employees and graduate assistants, need to log in to Workday via MyApps.Microsoft.com, then access Find Jobs from the Workday search bar to view and apply for open positions. Students at University of Arkansas System two-year institutions will also view open positions and apply within Workday by searching for "Find Jobs for Students". All Job Postings will close at 12:01 a.m. CT on the specified Closing Date (if designated). If you close the browser or exit your application prior to submitting, the application process will be saved as a draft. You will be able to access and complete the application through "My Draft Applications" located on your Candidate Home page. Closing Date: 05/14/2025 Type of Position:Digital Content Development Workstudy Position: No Job Type:Regular Work Shift: Day Shift (United States of America) Sponsorship Available: No Institution Name: University of Arkansas, Fayetteville Founded in 1871, the University of Arkansas is a land grant institution, classified by the Carnegie Foundation among the nation's top 2 percent of universities with the highest level of research activity. The University of Arkansas works to advance the state and build a better world through education, research, and outreach by providing transformational opportunities and skills, fostering a welcoming climate, and nurturing creativity, discovery, and the spread of new ideas and innovations. The University of Arkansas campus is located in Fayetteville, a welcoming community ranked as one of the best places to live in the U.S. The growing region surrounding Fayetteville is home to numerous Fortune 500 companies and one of the nation's strongest economies. Northwest Arkansas is also quickly gaining a national reputation for its focus on the arts and overall quality of life. As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary. Below you will find the details for the position including any supplementary documentation and questions, you should review before applying for the opening. If you have a disability and need assistance with the hiring process, please submit a request via the Disability Accommodations \| OEOC \| University of Arkansas (uark.edu) : Request an Accommodation. Applicants are required to submit a request for each position of which they have applied. For general application assistance or if you have questions about a job posting, please contact Human Resources at 479.575.5351. Department:Media Relations and Core Communications Department's Website: Summary of Job Duties:At its core, the manager of university social media is not only a strategist but a public relations practitioner who plays a key role in the university social media implementation and ability to manage relationships with audiences. The Manager of University Social Media is fluent in the language of social media who develops, coordinates, implements and leads the University of Arkansas' social media strategy and marketing to build brand awareness, generate student engagement and enhance the university's reputation in the state and nation. This position is a part of University Relation's core communications team, reporting to the Director of Integrated Communications and serves as the university's lead on social media content and marketing strategy to ensure consistency in voice while cultivating, engaging and growing various audiences through compelling and institutional storytelling and social media marketing. The manager collaborates with units across campus and the UREL video and design teams to produce a wide array of multimedia products and may develop a team of interns and ambassadors. The manager will also maintain the university's primary presence on Facebook, X, Instagram, LinkedIn and other relevant digital platforms while also listening across platforms to identify - and respond to - trends and emerging issues. This position ensures that social media channels, social media content and other digital communications are created, maintained, updated and measured/evaluated for effectiveness. This position serves as the university's subject-matter expert on social media strategy, storytelling and marketing and serves as a leader and advisor to all social media contributors across campus, hosting a quarterly social media manager meeting and participating in monthly communicator meetings to share trends, best practices, university strategy and professional development with campus contributors. This position is highly collaborative with the Integrated Communications team in support of the university's marketing, communications and public information goals. The manager will work to grow the university's social media team, as needed, to provide the highest level of service to the university and all of its units to meet these goals. Regular, reliable, and non-disruptive attendance is an essential job function of this job, as is the ability to create and maintain collegial, harmonious working relationships with others. Qualifications: Minimum Qualifications: Bachelor's degree in public relations, journalism, communications, marketing, English, or related field At least two years of related experience in social media content strategy and marketing At least two years of related experience with social media listening, management and analysis tools including Sprout Social At least two years of basic graphic design, photography and video production skills (Canva, Adobe Creative Suite and video editing apps) Preferred Qualifications: Master's degree in marketing, journalism, communications, English, or related field Fluency in digital media At least two years experience with crisis communications At least two years experience working in a collaborative environment At least two years supervisory experience Customer service experience is a plus Knowledge, Skills & Abilities: Exceptionally strong social media and multimedia storytelling, communicative and interpersonal skills Superb writing, editing, and communication skills with the ability to adapt stories for separate audiences and develop an institutional voice and implement institutional voice to social media posts Proven ability to take complex topics and explain in succinct and understandable terms Knowledge of the principles and practices of social media and/or public relations Knowledge of design and layout techniques Ability to work collaboratively, solve problems, and meet deadlines Ability to research, organize, and disseminate information Ability to maintain files Ability to write descriptive and informative narratives Ability to use computers to enter data and publish graphic materials Ability to create detailed plans that can be deployed by others, if necessary Ability to synthesize information Ability to be punctual and reliable Additional Information: Salary Information: A minimum salary of $56,123 - commensurate with education and experience Required Documents to Apply: Cover Letter/Letter of Application, List of three Professional References (name, email, business title), Resume Optional Documents: Proof of Veteran Status Recruitment Contact Information: Julia Menke, jmenke@uark.edu, Sr. HR Partner Crystal Ellis, ce031@uark.edu, HR Recruiter All application materials must be uploaded to the University of Arkansas System Career Sitehttps://uasys.wd5.myworkdayjobs.com/UASYS Please do not send to listed recruitment contact. Special Instructions to Applicants: Pre-employment Screening Requirements:Criminal Background Check, Sex Offender Registry The University of Arkansas is committed to providing a safe campus community. We conduct background checks for applicants being considered for employment. Background checks include a criminal background check and a sex offender registry check. For certain positions, there may also be a financial (credit) background check, a Motor Vehicle Registry (MVR) check, and/or drug screening. Required checks are identified in the position listing. A criminal conviction or arrest pending adjudication or adverse financial history information alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law. The University of Arkansas seeks to attract, develop and retain high quality faculty, staff and administrators that consistently display practices and behaviors to advance a culture that embeds equal opportunity, educational excellence and unparalleled access for all. The University of Arkansas is an equal opportunity institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of any category or status protected by law, including age, race, color, national origin, disability, religion, protected veteran status, military service, genetic information, sex, sexual orientation, or pregnancy. Questions or concerns about the application of Title IX, which prohibits discrimination on the basis of sex, may be sent to the University's Title IX Coordinator and to the U.S. Department of Education Office for Civil Rights. Persons must have proof of legal authority to work in the United States on the first day of employment. All Application information is subject to public disclosure under the Arkansas Freedom of Information Act. Constant Physical Activity:Talking Frequent Physical Activity:N/A Occasional Physical Activity:N/A Benefits Eligible:Yes