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Growth Strategy Lead-BFS

Cognizant North America
United States, Georgia, Atlanta
Apr 17, 2025

Growth Strategy Lead - BFS

Who we are:

Cognizant Moment reinvents experience in an AI-enabled world. We believe great experiences can act a critical differentiator leading to increased conversion rates, improved brand reputation, customer and employee retention and competitive advantage.

Our team of creative and technology experts provides Cognizant's clients with a unique perspective to foster growth, attract new customers, strengthen loyalty, and drive new revenue streams with intuitive and engaging content and products.

Who you are:

You are a seasoned professional who thinks strategically, collaborates cross-functionally, produces high quality deliverables, grows client relationships, and continuously builds and elevates your practice. You have passion and demonstrable skills grounded in experience from working in Banking and Financial Services. You are ready to bring that industry lens to build a differentiated experience transformation offering for the vertical and the socialization skills to promote it to colleagues and clients. As a colleague and key influencer within the team, you have the entrepreneurial spirit to drive forward through moments of ambiguity and change with a problem-solver's attitude. As a practitioner, you can tie together seemingly disparate pieces of data/information to create a succinct, meaningful narrative and strategy to drive forward experience transformation using design thinking and modern experience strategy methods.

What we share:

  • A knack for looking at familiar problems through a unique lens

  • Desire to change minds, hearts, and behaviors with new experiences

  • Passion for driving market growth through innovation, technology, and design

  • A belief that understanding people can better guide business priorities and strategies

What the work is:

As Growth Strategy Lead, you will play a key role in developing/iterating/improving Cognizant's multi-disciplinary Experience Led Transformation approach brining domain expertise in BFS to Experience Transformation. You'll lead teams through the execution of end-to-end client engagements, partner with the broader Cognizant organization to craft impactful solutions for clients, support the acquisition of project opportunities and most importantly nurture culture of empowerment, collaboration and inclusion.

  • Direct, inspire, and lead cross-functional teams (strategy, insights, design, product, and technology), on large and high complexity experience transformation project for Fortune 500 clients across a range of industries and project types.

  • Develop and grow client relationships

  • Build re-usable tools, approaches, processes and frameworks designed to define, and defend innovative experience transformation solutions

  • Collaborate with other leaders and Experience Transformation practitioners to elevate the Strategy, Insight and Product Realization toolkits and capabilities of the team

  • Evolve the offerings, delivery models, and deliverables alongside experience transformation practitioners and the broader Cognizant collaborators

  • Build a network that turns to you as a trusted advisor and transformation expert, relied on for strategic POVs

  • Understand and incorporate complex business, strategic, and technical requirements into engagement outcomes

  • Design and facilitate successful presentations and workshops for senior executive level clients

  • Lead project design across a range of project types and own the end-to-end creation of winning proposals

  • Lead organizational business development activities from opportunity identification to sold work

  • Drive thought leadership in at least one core industry or practice discipline

  • Inspire and develop the skills of supporting team members

  • Lead development of new strategy practice tools and processes

  • Actively manage a broad network of stakeholders across the client organization, Cognizant Moment and broader Cognizant

  • Proficient in business modeling, financial analysis, and market assessments to evaluate business viability and identify potential revenue streams.

  • Demonstrated experience in creating strategies for value realization and capturing business value.

  • Strong analytical skills to assess business cases and develop comprehensive strategies for value capture.

What you'll need:

  • Undergraduate or graduate degree in service design, strategic design, innovation strategy, business administration, or a related field

  • 8-12+ years of experience in agency/consulting with BFS expertise or client side in a BFS organization, with at least 2+ years in people leadership roles

  • Intimate knowledge and understanding of industry drivers, customer ecosystem, technology platforms, organization structures, operating practices and nomenclature.

  • Digital agency experience or MBA is considered a strong asse

  • Experience driving project acquisition (new business and follow-on)

  • Proven ability to critique, analyze, and elevate strategies and ideas

  • Expert understanding of cross-functional resources and building effective teams

  • Strong client leadership and facilitation skills with the ability to command and guide a room

  • Demonstrated experience growing projects into long-term client partnerships

  • Understanding of organizational design and business process improvement (bonus: has certifications in lean or six sigma)

  • Broad strategy and/or design experience spanning products, services, processes, and systems

  • Proficient in creating personas, design principles, experience maps, ecosystem maps, user journeys, service blueprints, and rapid prototyping methods

  • Conversant in the principles and practices of human-centered design and design thinking, including qualitative research methods (e.g., in-context interviewing)

Note: Currently travel is not a requirement; would expect up to 25% as business requirements change

What's in it for you?

  • Multidisciplinary learning across backgrounds, approaches, methods, and industry expertise

  • Be a part of and play a critical role in shaping a niche and nimble culture within a global firm

  • Access to global scale, from the types of projects you work on to resources you collaborate with and lean on

  • Experience with a broad range of challenges in experience design, from whitespace opportunity definition to downstream realization

  • A competitive salary and benefits package

  • A workplace that prioritizes wellness and working flexibly to ensure you get the balance you need to meet the demands of your personal and professional life

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