Sr. Director, Head of Marketing

At Target RWE, our mission is driven by a deep commitment to people-whether it's the patients we serve, the partners we collaborate with, or the dedicated team members who power our work. As a purpose-driven organization, we leverage real-world data to advance clinical research and inform better healthcare decisions. We foster a collaborative environment where every voice is heard, every idea has impact, and every contribution helps improve lives. If you're seeking a place where your work truly matters, join us to advance science.

About this role

Are you ready to lead the charge in transforming healthcare with data-driven insights? Target RWE is looking for a bold, visionary Senior Director, Head of Marketing to amplify our voice and position us as the leader in clinical evidence generation. If you're a creative strategist with a passion for storytelling and a knack for disrupting the status quo, this is your opportunity to make a lasting impact in an industry that's shaping the future of clinical research.

As our Senior Director, Head of Marketing, you won't just be running campaigns-you'll be crafting a brand that stands out in an increasingly crowded market. You'll own our marketing strategy from top to bottom, blending data-driven insights with creative ingenuity to elevate Target RWE's profile and drive growth. This is your chance to make your mark at the intersection of health tech, data science, and storytelling.

What You'll Do

• Own the Narrative: Shape and tell the story of Target RWE-what makes us different, why we matter, and how we're changing clinical evidence generation.
• Build Demand: Develop bold marketing campaigns that generate buzz, drive leads, and fuel our partnerships with health systems, professional societies, and life sciences companies.
• Lead with Creativity: Oversee content creation that inspires action-white papers, thought leadership pieces, videos, webinars, social media campaigns-you name it.
• Be the Voice of the Market: Stay ahead of trends in our field to keep us ahead of both established players and disruptive startups.
• Collaborate Across Teams: Partner with the broader organization and the leadership team to ensure marketing aligns with business goals.
• Elevate Our Presence: Plan high-impact events (think conferences and webinars) that position us as thought leaders in the space.
• Measure Success: Define KPIs that matter-then track them relentlessly to prove ROI.

What You'll Bring

We're looking for someone who's equal parts strategist and storyteller-someone who can think big but execute brilliantly. Here's what we'd love to see:

• Bachelor's degree required; MBA or advanced degree strongly preferred
• 10+ years of progressive marketing experience (bonus points if it's in health tech or life sciences)
• A proven track record of building brands that stand out in competitive markets
• Mastery of digital marketing tools (SEO/SEM, CRM platforms, analytics tools) and content strategy
• Deep understanding of the healthcare ecosystem (pharma/biotech knowledge is a huge plus)
• Exceptional communication skills-you can distill complex ideas into compelling messages
• A passion for innovation and a willingness to challenge conventional thinking
• Leadership experience-you've built and inspired high-performing teams

If you are ready to be part of a team where your work truly matters - where your expertise is valued, your growth is supported, and your contributions help shape the future of healthcare, Target RWE is the place for you. We're building something meaningful together, and we'd love for you to be a part of it.

Total Rewards

The salary estimated for this position is $175,000-$225,000 + bonus + benefits. Compensation will vary depending on job-related knowledge, skills and experience. Actual compensation will be confirmed in writing at the time of offer.

What We Offer You

• Hybrid work environment

• Comprehensive health, dental, and vision for you and your family

• 401(k) with company match

• Generous PTO and company holidays

• Paid parental leave

Hybrid role: 1 day per week in office located in Raleigh/Durham, NC or Dallas, TX