Position Details
Position Details
| Job Title |
MARKETING & COMMUNICATION MGR |
| Position Number |
8101725 |
| Job Category |
University Staff |
| Job Type |
Full-Time |
| FLSA Status |
Exempt |
| Campus |
Chicago-Water Tower Campus |
| Department Name |
UNIV MARKETING & COMMUNICATION |
| Location Code |
UNIVERSITY MARKETING & COMMUNICATION |
| Is this split and/or fully grant funded? |
No |
| Duties and Responsibilities |
The Marketing Communications Manager, reporting to the Director of School-Based Marketing
Communications in University Marketing and Communication (
UMC), will directly support the Division of Student Development (
DSD) by strategically developing and executing marketing and communication plans designed to elevate the division's brand and reach the primary audience of current students, as well as secondary audiences such as faculty, staff, families, alumni, and donors.
The marketing communications manager will work closely with the Vice President for Student
Development, as well as the division's leadership team,
UMC leaders, and other stakeholders to develop and execute strategic marketing and communications plans designed to reach the Division's primary and secondary audiences.
They will also serve as a marketing generalist assigned by their manager to the areas within the
UMC marketing communications model where there is greatest need.
When assigned to a school or marketing communications projects at the discretion of the Director of School-Based Marketing Communications, this position is responsible for working closely with the Director of School-based Marketing Communications and/or school representatives to develop effective communications for target audiences.
Successful candidates will conduct conversations with key stakeholders representing both University and the school/division priorities. This role is responsible for developing plans, setting actionable and measurable goals, and establishing budgets in coordination with the
DSD vice president and
UMC leadership. Brand stewardship of the school/
DSD messaging in relation to Loyola's mission and vision is expected.
Planning priorities and work effort will be determined in coordination with the Vice President for
Student Development and Director of School-Based Marketing Communications.
Marketing Communications Manager,
DSD Responsibilities:
- Strategically develop and execute integrated marketing communications plans and measurable goals designed to:
- Raise the reputation and awareness of the division and its programs.
- Help engage current students, faculty, staff, alumni, donors, and external audiences.
- Align division marketing and communication with institutional brand.
- Steward the brand of the division.
- Meet regularly with the VP and DSD leadership team, attend client-wide and relevant staff
meetings, serve on committees, and participate in the life of the Division of Student
Development. - Identify, create, and distribute compelling content across all communication channels to inform, inspire, and engage relevant audiences and move them to supportive actions.
- Provide strategic oversight and management for digital channels to:
- Create impactful content including but not limited to social media, podcasts, videos,
photos and written testimonials.
- Develop and implement a strategy for the division's social media presence while
also connecting and supporting institutional priorities.
- Collaborate with UMC and division content owners to contribute to email outreach.
- Direct, curate, and facilitate management with Site Content Coordinators of website
content to keep it strategically aligned and updated for all relevant stakeholders. - Collaborate with UMC experts on various analytics software for monitoring and
improving online digital presence.
- Work collaboratively with leadership and colleagues including designers, photographers,
videographers and others, respecting discipline expertise while developing content. - Consult on event promotion/strategy for signature DSD events and major initiatives for
identified targeted audiences. - Help maintain and manage the relationship with student news organizations in collaboration
with UMC Communications Team. - Coordinate crisis communications for the division in collaboration with UMC Communications
Team. - Supervise the hiring and management of student workers and/or freelance assistance needed to support communication and marketing plans.
- Establish budgets in coordination with the division and UMC leadership.
- Support the University's commitment to diversity, equity, inclusion, belonging and antiracism.
- Understand and develop new audience insights to use as criteria when planning,
conceptualizing, and managing development of communications and content and when
prioritizing work. - Other duties as assigned and an understanding that responsibilities for the role may include
working non-traditional hours.
Marketing Communications Manager, Generalist Responsibilities:
- As assigned, fulfill marketing communications responsibilities for the schools and marcom team. Responsibilities may include, but are not limited to, designing and executing marketing
communications plans, creating and implementing event promotion/strategy for signature
events, producing content (articles, photos, videos, social, etc.), managing email
communications, and managing social media. - Collaborate, as needed, with Enrollment (undergraduate and graduate and professional
enrollment management and marketing) and Advancement (alumni and donor relations) efforts by consulting on projects, helping source relevant content, and ensuring brand integrity across all messaging. - Other duties as assigned and an understanding that responsibilities for the role may include
working non-traditional hours.
|
| Minimum Education and/or Work Experience |
Bachelor's Degree required in Communications, Marketing, Business or related field, supplemented with experience in marketing, agency or communications environment. |
| Qualifications |
- Bachelor's degree (or higher) in communications, marketing, or related field and a minimum of three years of full-time experience in marketing communications.
- Exceptional written communication skills and a talent for digital storytelling that leads to
engagement on multiple digital channels. - Demonstrated digital marketing experience, including social media, email, and content
marketing with an understanding of associated success metrics and analytics. - Demonstrated experience creating and implementing an integrated marketing communications plan against measurable KPIs.
- An understanding of media relations.
- Ability to work on multiple projects simultaneously, ensuring seamless and error-free execution and quality control.
- Basic design skills.
- Demonstrated project and organizational management skills and a history of successfully
delivering projects. - Experience in web content management systems and relevant design software is preferred.
- Familiarity with PK-12/higher education and/or agency models are a bonus.
|
| Certificates/Credentials/Licenses |
|
| Computer Skills |
- Proficient computer skills, ability to use MS office suite and marketing software.
- Experience with T4, Adobe Acrobat, Adobe Reader, Adobe InDesign, Adobe Photoshop (for clip and digital image editing) and video editing tools required.
|
| Supervisory Responsibilities |
No |
| Required operation of university owned vehicles |
No |
| Does this position require direct animal or patient contact? |
No |
| Physical Demands |
None |
| Working Conditions |
Irregular Hours |
| Open Date |
12/12/2024 |
| Close Date |
|
| Position Maximum Salary or Hourly Rate |
$85,000/ann |
| Position Minimum Salary or Hourly Rate |
$80,000/ann |
| Special Instructions to Applicants |
|
| About Loyola University Chicago |
Founded in 1870, Loyola University Chicago is one of the nation's largest Jesuit, Catholic universities, recognized for its academic excellence, commitment to community engagement, and leadership in sustainability. A Carnegie R1 research institution, Loyola leverages its status as one of an elite group of universities with the highest level of research activity to advance knowledge that serves communities and creates global impact. With
15 schools, colleges, and institutes-including Business, Law, Medicine, Nursing, and Health Sciences-Loyola operates three primary campuses in the greater Chicago area and one in Rome, Italy, that provide students a transformative, globally connected learning experience. Consistently ranked among the nation's top universities by
U.S. News & World Report, Loyola is a
STARS Gold-rated institution that is ranked as one of the country's most sustainable campuses by
The Princeton Review and has earned distinctions from AmeriCorps and the Carnegie Foundation for its longstanding record of service and community engagement. Guided by its Jesuit mission and commitment to caring for the whole person, Loyola educates ethical leaders who think critically, act with purpose, and strive to create a more just and sustainable world.
Loyola University Chicago strives to be an employer of choice by offering its staff and faculty a wide array of affordable, comprehensive, and competitive benefits. To view our benefits in detail,
click here.
Loyola adheres to all applicable federal, state, and/or local civil rights laws and regulations prohibiting discrimination in private institutions of higher education. Please see the University's
Nondiscrimination Policy. |
| Quick Link for Posting |
https://www.careers.luc.edu/postings/30299 |
|
Loyola University Chicago
Apr 18, 2025 