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Director of Partnerships

PGA TOUR, INC.
401(k)
United States, Utah, Lehi
Mar 12, 2025
About the Company:
Reef Capital Partners is a Utah-based investment firm founded in 2005 with offices in Lehi, UT, Park City, UT, and Ivins, UT. Reef focuses on commercial real estate lending and development across the U.S.
Since 2005, Reef's team has completed more than 500 transactions. In addition to Reef's real estate investment strategy, Reef and/or affiliates own and operate various businesses that add significant long-term value to its projects. Reef has grown rapidly over the past few years, growing from about 25 employees to well over 350, and managed assets on behalf of over 750 institutional and individual partners worldwide.
With a motto of "Expect the Best", some of Reef's most prominent developments include Black Desert Resort, a $2 billion luxury resort in Ivins, UT, Marcella, a luxury private golf community based in Park City, Utah, and Cutalong at Tributer Resort, Virginia's newest premier lakeside golf destination.
At Reef, our mission is to recruit, develop, and retain entrepreneurial individuals who desire to build and create something long-lasting and meaningful. Our business enables bright, committed people to work in high-performing teams within an environment that allows each person to achieve their professional objectives. Reef values a strong culture dedicated to the health and well-being of our employees. Reef's team is currently involved in some of the most prominent development transactions in Utah and other targeted geographies across the United States.
Job Overview:
Under the direction of the Vice President, Partnerships, the Director of Partnerships is responsible for driving the overall success of the sales department's revenue generation goals for the LPGA and PGA TOUR Championships, held annually at Black Desert Resort, through the sale of hospitality, VIP experiences, and sponsorships.

The primary duties include focusing on generation of new sales leads through a variety of internal and external client and prospect engagement strategies, coordination with a small sales and fulfillment team on contracting and execution, working cross-departmentally to ensure marketing and operations are aligned with the sales process, participating in the reporting, tracking, and invoicing functions of all sellable inventory, and coordinating with leadership on sales opportunities to partners within their networks.

This role can be based in either Lehi or St. George, Utah.
Job Responsibilities:
Responsibilities include but are not limited to the following:
* Prospect, generate leads, develop relationships, understand customer needs, present solutions, negotiate, and close new and renewal business
* Identify new revenue opportunities by fully activating the marketplace, targeting new business lines, and creating additional inventory
* Utilize the existing individual network, the Reef network, Black Desert vendors, various community groups, current clients, and other lead generators to maximize sales opportunities
* Collaboratively manage personal and team daily and weekly sales activity including outbound calls, face-to-face appointments, proposals sent, and attending networking functions
* Consistently utilize CRM tools to track, measure, and analyze sales activity
* Employ sales protocol that encompasses multi-year, multi-event, and early renewal strategies
* Educate clients throughout the year on how to fully leverage their participation to maximize ROI
* Effectively collaborate with the activation and fulfillment team, to ensure the resources and communication are in place for them to deliver on outlined goals for inventory tracking, asset delivery and fulfillment, customer satisfaction, and renewal support
* Assist in the fulfillment of various Black Desert Championships partnerships elements as needed within the Tournament window
* Attend off-hours networking functions and client meetings as needed
* Assist in securing trade relationships that could offset direct operational expenses
* Travel within the State, as appropriate, to meet with sales prospects
Qualifications:
* Bachelor's degree in sales, marketing, business or related field
* Ideal candidates would have a minimum of four years of experience in a fast-paced sales environment; Experience in sports-related sales and partnerships is preferred but not required.
* Proven experience in sales and marketing, with the ability to drive strategic and long-term partnerships
* Strong understanding of sales principles, marketing techniques and customer relationship management
* Frequent onsite presence is expected in St. George, UT for various meetings and throughout the Championships, while time spent selling into the northern Utah market is anticipated as well
* Proficiency in CRM software, marketing automation tools, SEO/SEM etc.
Company Benefits:
* 401(k) Plan with Company Match
* Generous Health Plan with HSA Match
* Flexible Paid Time-off
* Daily Company Lunches
* Cell Phone Service Allowance
* Discounts at Company-owned Resorts and Golf Courses
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