Performance Analyst
 Vaco | |
$35.00 - $40.00 / hr
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 United States, Florida, St. Petersburg | |
 Feb 05, 2025 | |
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Job Brief:
We are seeking a talented Performance Analyst to assist with the implementation of the analytics strategy impacting all marketing functional areas. This role will be responsible for managing analytics and reporting platforms, performing quantitative and qualitative data analysis to develop key insights and recommendations to support demand generation, messaging and content strategy across the buyers' journey. The Performance Analyst will leverage trends, research, best practices, first- and third-party data to conceptualize, validate and test new ideas for continuous improvement, work with key stakeholders to define and monitor key performance indicators and partner across the organization to deliver on Velera business objectives. The ideal candidate is a detail-oriented, curious and forward thinking team player with the ability to turn raw data into insightful stories. Responsibilities: Basic Function We are seeking a talented Performance Analyst to assist with the implementation of the analytics strategy impacting all marketing functional areas. This role will be responsible for managing analytics and reporting platforms, performing quantitative and qualitative data analysis to develop key insights and recommendations to support demand generation, messaging and content strategy across the buyers' journey. The Performance Analyst will leverage trends, research, best practices, first- and third-party data to conceptualize, validate and test new ideas for continuous improvement, work with key stakeholders to define and monitor key performance indicators and partner across the organization to deliver on Velera business objectives. The ideal candidate is a detail-oriented, curious and forward thinking team player with the ability to turn raw data into insightful stories. Essential Functions & Responsibilities * Apply expertise in quantitative analysis, and the presentation of data to see beyond the numbers, and incorporate qualitative data to deliver data-driven insights * Track, digest and formulate recommendations for the different KPIs defined in collaboration with the leadership team * Work with internal stakeholders to establish KPIs and related metrics for strategies, new content, launches and enhancements * Collaborate with cross functional teams to identify new opportunities to serve business needs through analysis and reporting . * Support business initiatives by identifying key trends that can drive growth for the business. * Analyze metrics and user behavior to define trends and opportunity for improvement. * Analyze performance metrics and use insights to optimize campaigns and drive growth against our corporate goals. * Leverage data to grow the business and deliver personalized marketing initiatives for different audiences. * Develop frameworks to support campaign tagging across marketing channels as well as conversion optimization strategies for web channels and campaign landing pages * Manage analytics platforms and partner with Web, CRM, Events, Communications and Sales teams to configure, test and integrate tools that optimize the user experience and collect data to inform marketing strategies * Formulate hypotheses that can be tested, measured, and reported on to key audiences * Help deepen understanding of client engagement across all digital channels throughout the buying journey by developing methods for tracking and analyzing user behavior and conversion data * Maintain and track KPI performance and ensure that data and reports are updated and shared as appropriate. 2 * Create and maintain dashboards and reports for internal stakeholders that track and interpret key metrics * Produce and present executive reports that provide recommendations to drive high-level decision-making. * Develop and automate regular reports for internal stakeholders and leadership on a routine basis * Develop automated reporting that supports transparency and democratization of data and respond to adhoc requests for analytics data and reports * Use analytics data from disparate sources to evaluate the effectiveness of demand generation initiatives and provide recommendations for improvements in content marketing, user experience and conversions * Participate in data initiatives to better understand our audience, content and product offerings across all platforms and digital marketing channels *Perform all other duties as assigned. Physical Demands * While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear * Specific vision abilities required by this job include close vision * Ability to occasionally lift/move up to 25 pounds * Individuals with a disability who are otherwise able to perform the essential functions of the job may request a reasonable accommodation through the Human Resources department. Requirements: Education Bachelor's degree (B.A. or B.S.) in Marketing, or related field preferred. Experience * Minimum five years of experience with marketing analytics including web, social media, and campaign performance; marketing communications or a closely related field * Experience with data visualization tools such as Looker Studio, Klipfolio, Tableau or PowerBI * Knowledge in utilizing marketing specific tools such as Google Analytics, Salesforce, Pardot, Sprout, Terminus, Sprout Social, ScreamingFrog or similar to support reporting and analysis is preferred * Strong knowledge of SQL for data extraction and manipulation is a plus Knowledge, Skills, & Abilities * Regular and reliable attendance * Responsible for reporting risks that are identified to the appropriate team and/or management 3 * Additionally, responsible for managing, monitoring and reporting risks within the scope of your work area, to include, but not limited to Information Security risks * Actively supports and embraces Velera core values and business objectives * Responsible for ensuring that exceptional service is delivered to both internal and external clients by doing what's right for credit unions * Demonstrate enthusiastic support of corporate mission, vision, core values and long-term business objectives * Support a workplace where every employee feels valued, respected, and connected * Perform job duties within the company's policies, procedures, service standards and the state and federal laws Vaco values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. EEO Notice
Vaco is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law. Vaco LLC and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco LLC and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com . Vaco also wants all applicants to know their rights that workplace discrimination is illegal. By submitting to this position, you agree that you will be giving Vaco the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal. Privacy Notice
Vaco LLC and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco") respects your privacy and are committed to providing transparent notice of our policies.
Pay Transparency Notice
Determining compensation for this role (and others) at Vaco depends upon a wide array of factors including but not limited to:
With that said, as required by local law, Vaco believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses. | |