Marketing Automation Developer
 Lighthouse Credit Union | |
tuition assistance, 401(k), profit sharing
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 United States, New Hampshire, Portsmouth | |
 Jan 30, 2025 | |
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Voted Forbes list of America's Best In-State Credit Unions 7 years in a row! OUR LEADERSHIP PHILOSOPHY At Lighthouse Credit Union, we believe all individuals, regardless of position level, are considered leaders. By providing a framework that balances clarity with adaptability, our Leadership Competencies aim to foster a culture of continuous growth and agile leadership. Lighthouse Credit Union is committed to embracing change, nurturing leadership talent, and ensuring our performance management practices are aligned with our vision of fostering a resilient and forward-thinking organization. As such, we all hold ourselves accountable to the following: LEADERSHIP COMPETENCIES Demonstrates Interpersonal Awareness & Skills: A cornerstone of our collaborative work environment, this competency emphasizes effective communication, relationship building and teamwork. It also supports creating a positive work environment that values individual contributions and fosters teamwork. As an individual leader, you will guide your team in effective communication strategies, foster strong interdepartmental relationships and model collaboration. Embraces Change & Learning: This competency focuses on adaptability, personal development and the advocacy and embracing of progressive change. You will be challenged to explore continuous learning opportunities to achieve excellence and foster a culture of growth and innovation. As an individual leader, you will build buy-in for change among team members, support their development and effectively manage team dynamics to achieve business results. You will also champion the benefits of change and encourage innovation and the generation of new ideas. Utilizes Critical & Creative Thinking: Underlining the importance of innovative problem solving, challenging the status quo and strategic thinking, this competency is vital for driving excellence and leadership. This competency challenges to take initiative beyond one's immediate responsibilities. As an individual leader, you will effectively problem-solve through creative methods, lead changes with optimism and motivate the team by setting clear expectations and recognizing performance. Takes Personal Ownership: This competency focuses on taking responsibility for performance goals, proactive collaboration, and accountability. It highlights the significance of each team member taking ownership of their role and contributions while demonstrating leadership qualities regardless of their position. As an individual leader, you will build and maintain collaborative relationships across the organization, seek constructive feedback and ideas for improvement and hold the team accountable for business impact while supporting their development. POSITION SUMMARY The Marketing Automation Developer serves as the in-house technical administrator and subject matter expert for Salesforce Marketing Cloud and Data Cloud, playing a pivotal role in optimizing member engagement throughout their journey with Lighthouse Credit Union. This semi-autonomous position requires strong technical expertise, including Salesforce Administrator certification, to design, execute, and manage personalized, data-driven marketing campaigns. By leveraging Salesforce platforms, the Marketing Automation Developer ensures that members receive the best products and services tailored to their needs, driving organizational growth, and improving marketing performance. ESSENTIAL FUNCTIONS & RESPONSIBILITIES * Serves as the technical administrator for Salesforce Marketing Cloud and Data Cloud, ensuring platform functionality, data integrity, and compliance with organizational goals. * Designs, configures, and executes multichannel campaigns (email, SMS, in-app) to support member acquisition, onboarding, retention, and lifecycle engagement. * Implements and optimizes lifecycle marketing programs to drive member engagement at key touchpoints, reducing churn and fostering loyalty. * Builds and maintains advanced audience segmentation strategies, leveraging data insights to create targeted, personalized campaigns. * Utilizes Salesforce Marketing Cloud and Data Cloud to analyze member behavior, uncover high-value audience segments, and integrate findings into ongoing campaigns. * Collaborates with the Growth Marketing team to create data models identifying traits of potential members and informing acquisition strategies. * Monitors campaign performance metrics, providing actionable recommendations to refine messaging, segmentation, and communication flows. * Partners with cross-functional teams to align campaigns with broader organizational objectives and member insights. * Stays informed about emerging trends in marketing automation, CRM technology, and lifecycle marketing to maintain a competitive edge. JOB SPECIFICATIONS * Advanced in using Salesforce Marketing Cloud and Data Cloud to manage campaigns and extract insights. * Exceptional project management and attention to detail. * Effective at educating and/or advising others. * Action-oriented, energetic and welcomes challenges. Able to be a self-starter in an entrepreneurial-like environment. * Collaborates proactively and effectively with the marketing team and other cross functional team members. * Decisive: ability to make sound decisions. * Deals with concepts and complexity comfortably; intellectually sharp, capable, and agile. * Uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and does not stop at the first answers. * Can quickly find common ground and solve problems for the good of all; can represent his/her own interests and yet be fair to other groups; can solve problems with peers with a minimum of noise; is seen as a team player and is cooperative; easily gains trust and support of peers; encourages collaboration; can be candid with peers. * Relates well to all kinds of people inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can defuse even high-tension situations comfortably. EDUCATION, TRAINING & EXPERIENCE * Bachelor's degree in Marketing, Business, Technology, or a related field. * 3+ years of experience in CRM, email marketing, or lifecycle marketing. * Salesforce Administration Certification with a deep technical understanding of Salesforce Marketing Cloud and Data Cloud is required. * Expertise in A/B testing, campaign analytics, and audience segmentation. * Familiarity with financial services marketing is a plus but not required. * Experience in building collaborative relationships. WORK ARRANGEMENT: The working arrangement for this position is hybrid. Hybrid work is an opportunity to find the right balance between working in the office and remotely, especially if it supports individual success and the needs of our organization. Hybrid schedules are determined by the hiring manager based on business unit needs and may vary by department. _______________________________________________ Benefits We Offer:
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______________________________________________________________ LIGHTHOUSE CREDIT UNION IS AN EQUAL OPPORTUNITY EMPLOYER | |