Marketing Manager

Hensley Industries is seeking a creative and strategic-minded Marketing Manager to join its dynamic sales and marketing team in the Dallas, Texas headquarters. The ideal candidate should have analytical skills for market analysis as well as creative capabilities for the promotion aspects needed.

You will be responsible for leading a small team focused on analytical work for sales, market share, and market research as well as promotional focus for tradeshow management, literature, web-site, and dealer promotion support.

Job Responsibilities:

The ideal candidate is customer-centric with a focus on great responsiveness to internal and external customers while always looking to improve the capabilities and processes. While leading a two person team, the following summarizes the responsibilities:

Upstream Marketing

• Great responsiveness to internal and external customers while always looking to improve the capabilities and processes
• Organize and maintain information to support the fiscal business plans and sales forecast development
• Collect information and data to produce consolidated weekly and monthly reports
• Administer system price changes as well as adding new product pricing
• Support the CRM system to ensure value within Hensley
• Support and continuous improvement of Hensley's Customer Portal
• Provide recommendations based on data collection and analysis to support business decisions within the sales team

Downstream Marketing

• Create and design new and updated promotional materials (literature, videos, advertising, mailers)
• Provide dealer support and materials for ads and marketing campaigns
• Maintain and update Hensley's website with company and product news and updates
• Administer Hensley's promotional merchandise/giveaways
• Lead tradeshow coordination
• Support the creation and improvements of Hensley training materials
• Create and oversee Hensley's company and product branding and style guide

Desired Skills and Experience

• 4-year bachelor's degree (business, marketing, or similar field)
• Strong leadership skills are a must, a minimum of 5 years management experience in marketing.
• At least 7 years working with B2B Digital Marketing in the USA
• Demonstrated team building skills
• Proficiency with Office; Adobe Design Software, Websites
• Having a Salesforce certification is an advantage.
• Proficiency with Excel, PowerPoint, and Word and Power BI
• Strong analytical marketing (sales reports, data manipulation/queries, market research
• Able to successfully manage multiple prioritized projects with a sense of drive and strong attention to detail
• Excellent interpersonal and communication skills. Demonstrates a customer-oriented attitude
• Ability to manage vendors
• Ability to travel internationally
• Experience in the mining and construction industries preferred.
• Hensley is not considering applicants (Internal or External) who require international relocation to the United States for this position.

What We Offer

Headquartered in Dallas, Texas, we are a diverse and open work environment encouraging collaboration with your cross functional teams. Being a global company, you will enjoy the opportunity to meet people from all over the world and many opportunities for learning and growing not only within this role but also get exposed to various functions and experience levels. We offer a competitive package including benefits, company matching 401K plan, paid holidays and most importantly, a variety of exciting challenges with ample opportunities for development and training in a truly global landscape

For over 75 years Hensley Industries has been an innovator in the design and creation of ground engaging tools (G.E.T.) and attachments. in the earth-moving business of excavation, reclamation, mining, and trenching since 1947. With Komatsu Ltd. Acquisition over 2 decades ago, Hensley's experienced major growth in the mining and construction global markets by providing the best service and the most outstanding quality.