Marketing Manager - Mortgage and Strategic Projects

First National Bank of Omaha
vision insurance, tuition assistance, 401(k)
United States, Nebraska, Omaha
Jan 27, 2025
At FNBO, our employees are the heart of our story-and we're committed to their success! Please see below the details of this career opportunity and how it fits into our organization's success. Our Modern, Flexible Workplace: We believe in a Modern, Flexible Workplace, and we are continuously exploring advancements in technology and office environments to make it easier to work from anywhere at any time, allowing for more flexibility in where and how you work. We know that choice and flexibility are important to you. We also recognize that flexible and remote positions can become opportunities for military partners, caregivers, and individuals with disabilities to thrive at our company. We invite you to consider what a Modern, Flexible Workplace can mean for you! It is anticipated that an incumbent in this role will work remotely for three (3) or more days a week and will share a hoteling workspace when working onsite. Work location is subject to change based on business needs. Summary of the Job: Are you passionate about helping grow a franchise and creating amazing customer experiences? Do you have great ideas, marketing, communication, and project management skills? Do you enjoy marketing new solutions to help customers on their financial journey? In this role, you'll be able to: Build marketing strategies and project implementation plans that communicate new happenings and capabilities. Showcase your creative marketing and communication skills to engage and motivate customers and prospects. Develop and test customer strategies that will help our customers and grow the franchise. Build awareness around FNBO's mortgage products and solutions Collaborate with other areas to reach business goals. Create desire for financial solutions that will help customers on their financial journey. Tell the story of marketing initiatives - new ideas, happenings, information, and results. Be part of a team that loves being a part of a company that is committed to our customers and the communities we serve. Build a community of brand advocates. About This Role:* Key Accountabilities: Create and lead the strategy and implementation of key mortgage and other strategic initiatives Identifies objectives and builds a strategic marketing and execution plan to create the right message to the right customers and prospects (lead generation). Oversee marketing projects from inception of the strategy, to coordination with the Creative Team, Marketing Operations for delivery/execution, Legal, Compliance, Analytics and business partners, to results presentations. Focus will be on Centralized and Community Mortgage Efforts. Build relationships with key stakeholders throughout the Individual Segment to understand bank and customer needs in order to develop marketing plans to drive increased business. Research and understand the competitive landscape and current offers within each market to help develop, design and provide recommendations for marketing strategies. Manage marketing costs to most effective/competitive levels. Ensure budget is on target. Utilize analytics information to improve marketing plan efforts through understanding customers, markets, channels and products. Influence key stakeholders through logic, persuasion, inspiration, analytics and financial justification. Continuous Improvement: Provide input to Manager to enhance work group/team effectiveness. Identify and recommend opportunities and provide input on the enhancement of policy and procedure. Cross Functional Working Relationships (CFWR): Work collaboratively with peers and management to maintain Service Level Agreements with all assigned CFWR. Consult with strategic partners and understand the banks key business needs. Collaborate with other team members, marketing, business partners and sales teams to identify, define and validate marketing plan strategy, results, and integration touch-points. Compliance: Understand and comply with bank policy, laws, regulations, and the bank's BSA/AML Program, as applicable to your job duties. Complete compliance training and adhere to internal procedures and controls, as required. Report any known violations of compliance policy, laws, or regulations. Report any suspicious customer and/or account activity. If applicable, ensure direct reports meet the above requirements and take action to address employee performance issues. Professionalism/Attendance: Exhibit professional behavior and promote positive working relationships. Maintain regular and predictable attendance in alignment with departmental/divisional policy. The Ideal Candidate for This Role: Required: BA/BS degree required Knowledge and experience of the financial services industry Customer campaign/management experience 5+ years' experience in financial services marketing, mortgage marketing, lead generation, digital marketing, brand marketing, product marketing, direct marketing, or marketing program management Demonstrated experience prioritizing and handling multiple projects Knowledge of enterprise marketing and sales processes. Must have excellent verbal, written, and presentation skills Strong communication and project coordination skills, with an ability to work effectively with Sales and Business Development to lead and execute on a wide variety of product marketing initiatives. Strong organizational, analytical and execution skills Capable of strategic thinking and moving strategic plans into action Successful budget management experience managing marketing promotional costs Desired: MBA Previous experience in bank industry marketing Previous experience with bank products (ideally mortgage) and market dynamics. Lead Generation experience Marketing Automation Journey experience Social media experience SEO experience Compensation: Compensation range (base pay): $78,491.00-$129,509.00 Final compensation offer to candidate may vary from posted hiring range based upon work experience, education, and/or skill level. Benefits Overview: We offer a variety of benefits designed to keep you and your family physically and financially healthy. Not only do we offer a competitive salary and work-life balance, we offer benefits to match your needs: Medical, Dental, Vision Insurance 401k, With Matching Contributions Time Off Programs Health Savings Account (HSA)/Dependent Care Employee Banking Growth Opportunities Tuition Assistance Short-Term/Long-Term Disability Insurance Learn more about FNBO benefits here: https://www.fnbo.com/careers/benefits/. For additional information regarding compensation and benefits, e-mail FNBO at TAGAdmin@fnni.com. To ensure you receive a response, include the number of this job (listed below) in the subject line of your message. Job number: R-20250088 Equity, Diversity, & Inclusion: FNBO is committed to belonging, inclusion, diversity and equity. We are committed to intentionally and proactively creating pathways to success for historically underrepresented populations. To accomplish this, we foster a culture of belonging and inclusion so that every employee is valued, and has opportunity and the ability to make an impact. FNBO strives to reflect the diversity of the communities we serve in the makeup of our workforce. See the full FNBO Equity, Diversity, & Inclusion Statement here All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Click here to download 'EEO is The Law' Self-Print Poster Click here to download 'EEO is The Law' Supplement for Federal Contractors Click here to download 'EEO is The Law' GINA Supplement FNBO is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer - Member FDIC FNBO follows federal law regarding the use of marijuana (this applies to all non-California applicants) Application Deadline: All our jobs will be posted for a minimum of 5 calendar days. Job postings may come down prior to 5 calendar days based on volume of applicants.