Content Strategist, Sr

About SCAN

SCAN Group is a not-for-profit organization dedicated to tackling the most pressing issues facing older adults in the United States. SCAN Group is the sole corporate member of SCAN Health Plan, one of the nation's leading not-for-profit Medicare Advantage plans, serving more than 285,000 members in California, Arizona, Nevada, and Texas. SCAN has been a mission-driven organization dedicated to keeping seniors healthy and independent for more than 40 years and is known throughout the healthcare industry and nationally as a leading expert in senior healthcare. SCAN employees are a group of talented, passionate professionals who are committed to supporting older adults on their aging journey, while also innovating healthcare for seniors everywhere. Employees are provided in-depth training and access to state-of-the-art tools necessary to do their jobs, as well as development and growth opportunities. SCAN takes great pride in recognizing our team members as experts in their fields and rewarding them for their efforts. If you are interested in becoming part of an organization that is innovating senior healthcare visit www.thescangroup.org, www.scanhealthplan.com, or follow us on LinkedIn; Facebook; and Twitter.

The Job

As a member of SCAN Health Plan's Creative Team, the Content Strategist will drive SCAN's content strategy, collaborating closely with cross-functional stakeholders to develop, refine, and implement our approach to content. This role will shape SCAN's online and offline presence by managing multi-channel content and optimizing member engagement at every stage-from prospect to onboarding to retention-while also contributing to content creation.

You Will

Develop and Lead Content Strategy: Shape and execute SCAN's content strategy, working closely with cross-functional teams to align content with organizational goals, identify key opportunities, and drive strategic initiatives.

Translate Strategy into Multi-Channel Content: Adapt and refine content for various channels-print, video, social media, and digital-ensuring a consistent and compelling message that resonates with diverse audiences and meets strategic goals.

Create Audience-Centric Content: Develop high-impact content tailored to key audiences, including members, brokers, providers, and industry leaders, ensuring alignment with SCAN's mission, values, and business objectives.

Optimize for Discoverability: Lead the creation of content that increases SCAN's visibility and enhances its discoverability across digital platforms, supporting business and marketing goals

Facilitate Cross-Functional Collaboration: Act as the central point of contact between Marketing, Creative, and other departments, facilitating communication and ensuring the seamless flow of ideas, resources, and feedback to achieve strategic content goals.

Leverage Subject Matter Expertise: Work with subject matter experts to craft digital content that supports SCAN's strategy and communicates complex information clearly and effectively to diverse audiences.

Oversee Integrated Content Calendar: Manage an integrated content calendar, ensuring all content is strategically aligned and delivered on time to support overarching business goals and initiatives.

Ensure Quality and Compliance: Provide editorial support, ensuring content meets accessibility, regulatory, and brand standards while advancing SCAN's broader content objectives.

Support Strategic Campaigns and Initiatives: Collaborate with Digital Strategy and Marketing teams to contribute to high-level campaigns, promotions, and digital initiatives, aligning content strategies with SCAN's key business priorities.

Drive Continuous Improvement and Innovation: Identify opportunities for content growth and enhancement by working with the Digital Strategy Office and other teams to recommend improvements, integrations, and other initiatives that enhance SCAN's content ecosystem.

All other duties as assigned.

Your Qualifications

• Bachelor's Degree in Marketing, Communication, Journalism, English or related field; equivalent experience will be considered in lieu of degree
• Graduate or Advanced Degree relating to Content Strategy, Digital Marketing, or related, preferred.
• Certification in Content Strategy, Digital Marketing, SEO, UX Writing, Content Marketing, preferred.
• 5+ years of experience in content strategy, marketing, communications, or a related field, preferably within healthcare, insurance, or a mission-driven organization.
• Proven track record in developing and implementing multi-channel content strategies that drive engagement, align with organizational goals, and require cross-functional collaboration.
• Editorial experience with a focus on quality control, compliance, and brand alignment across content pieces.
• Demonstrated ability to manage content calendars and meet deadlines in a fast-paced environment.
• Ability to translate complex or technical information into clear, engaging content for diverse audiences.
• A demonstrated ability to improve discoverability and engagement through targeted content.
• Proficiency in content management systems (CMS), project management tools, and content analytics; familiarity with web accessibility standards is a plus.
• Knowledge of regulatory guidelines and compliance standards relevant to healthcare (e.g., CMS, DHCS) is preferred.
• Background in SEO and digital content optimization is a plus.
• Exemplary character: you are professional, trustworthy, and consistently act with integrity and respect.
• Motivated: you are action-oriented, with a strong drive to contribute to the Creative Team's impact on the organization. You take initiative, are fully "bought-in", and committed to SCAN beyond your immediate area of activity.
• Committed to collaboration: you work well with the other members of the Creative Team, the Marketing department, and other stakeholders across the organization. You are willing to surface problems, deal with issues, and create an environment where others are free to express their ideas with confidence. You listen to and support the efforts of others, helping them to succeed. You are optimistic, engaging, energetic, and fun to work with.
• Organized and autonomous: you have excellent time-management skills, are highly organized, can manage timelines, and adapt to shifting priorities. You are effective at prioritizing content needs across departments.
• Bringing the outside in: you are curious, with a passion for learning and following emerging trends and best practices from your craft and are motivated to integrate these learning into how we operate.
• Keen problem-solving: you are adept at responding to problems that defy simplistic analysis, thinking conceptually and strategically about the big picture to process issues that solve challenging, multifaceted problems.
• Mission-driven: you are aligned with SCAN's mission, pursuing the best for SCAN before your own personal preferences. You are committed to fully supporting and implementing decisions agreed to by the team, department, and organization. You are willing to go above and beyond to uphold SCAN's mission and values.

What's in it for you?

• Base Pay Range: $92,400.00 to $147,800.00 annually
• Work Mode: Mostly Remote (2 days in Long Beach office per week)
• An annual employee bonus program
• Robust Wellness Program
• Generous paid-time-off (PTO) along with 11 paid holidays per year, 1 floating holiday, birthday off, and 2 volunteer days
• Excellent 401(k) Retirement Saving Plan with employer match
• Robust employee recognition program
• Tuition reimbursement
• An opportunity to become part of a team that makes a difference to our members and our community every day!

We're always looking for talented people to join our team! Qualified applicants are encouraged to apply now!

At SCAN we believe that it is our business to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects our community through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.

SCAN is proud to be an Equal Employment Opportunity and Affirmative Action workplace. Individuals seeking employment will receive consideration for employment without regard to race, color, national origin, religion, age, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender perception or identity, age, marital status, disability, protected veteran status or any other status protected by law. A background check is required.

#LI-BB1