Copywriter

About Gulf Winds

Gulf Winds Credit Union offers innovative financial tools that give our members freedom to live life with their finances under control. Since our founding in 1954, we have grown from a single branch in Pensacola, Florida, to a regional institution with over $1 billion in assets and 83,000+ members across Florida, Alabama, and Georgia. From daily banking needs to investment services, our members aren't treated like an account number, but as part of the family.

Our Values

We are guided by our core values of Integrity, Care, Growth, and Innovation and are dedicated to our members, our community and each other.

Integrity
We own our decisions and actions by doing the right thing, learning from our mistakes, and taking responsibility.

Care
We help members meet their goals by listening to understand and offering the best solutions, placing kindness above all else.

Growth
We set ambitious goals, provide personal development opportunities, and encourage results.

Innovation
We challenge the status quo to enhance the member's experience and solve tomorrow's challenges today.

Working at Gulf Winds

Working at Gulf Winds is not just a job, it's a career. We're hiring collaborative, motivated people who want to love what they do. We are forward-thinking and family oriented. We recognize and reward excellent member service and have fun while working hard. When you join the team, you can expect:

• Open and transparent communication with your leaders
• Consistent coaching and opportunities to improve performance.
• Collaborative and team-focused environments
• Short and long-term professional development
• Opportunity to participate in cross-functional projects.

With you on our team we can achieve our vision of becoming the leading and most trusted credit union on the Gulf Coast.

Job Description

Role:
The Gulf Winds Copywriter collaborates with strategic partners and the Marketing team to create engaging content and copy to support the Credit Union's mission of helping its members and communities succeed financially. Core responsibilities of the role include conceptualizing and developing written content and strategies for integrated campaigns, email marketing, the Gulf Winds website, digital materials, and other marketing materials that convert and drive action. Collaborating to develop member communications, public relations materials, internal communications, and executive-level content that brings the Gulf Winds brand to life is also key.

The copywriter must be experienced with tailoring content to specific target markets and channels to contribute effectively to the Credit Union's mission-driven initiatives and uphold its core values of integrity, care, growth, and innovation. The ability to strategize and create advertisements, email sequences, sensitive member communications, and dynamic public relations materials that deliver impact and measurable results in a highly fluid environment is critical for success.

Essential Functions & Responsibilities:

Develop, individually and with the support of a strategic partner, a broad range of engaging marketing copy and content materials that are audience-relevant, create a cohesive brand experience, and drive organizational objectives. Present concepts in clear and compelling ways that utilize strong storytelling and persuasive communication skills. Ensure all concepts match the brand tone and voice and deliver key messages.

Provide day-to-day support for member and internal communication. Work cross-functionally to ensure clarity and alignment, fact check, resolve ambiguity, and refine communication.

In collaboration with the Director of Community Engagement, support and accelerate content development for public relations strategies, including press releases, media pitches, social media channels, and more, to promote a positive image for Gulf Winds.

Support the enhancement of the Gulf Winds website, blog, and other digital channels by creating compelling brand content and copy. Collaborate with the Marketing team to develop a voice that displays strong product knowledge and ensures an exceptional user experience.

Support Executive-level communication, including annual reports, CEO communications, editorials, and other high-profile pieces. Assist with crisis communications and special projects.

Conduct research and follow industry trends to make recommendations for building member engagement and attracting new members. Utilize information to provide points of differentiation and further develop copy that converts.

Performs other job-related duties as assigned.

Performance Measurements:

1. Develop creative materials that support strategic messaging and drive member growth to help achieve the Credit Union's mission and goals.
2. Complete all assigned responsibilities within the designated timeframe with zero unresolved errors according to established department standards despite deadline pressures.
3. Ensure all forms of communication are accurate, timely, and collaborative. Ensure a high level of attention to detail in creative materials in alignment with the Credit Union's brand standards and style guidelines. Ensure regulatory compliance. Act as proofing resource to Marketing team.
4. Provide informed, prompt, professional, accurate service and support to all members and associates. Maintain high interpersonal skills and the ability to handle sensitive information with confidentiality. Demonstrate a self-starter attitude with the ability to take ownership.
5. Maintain and increase knowledge through professional literature and educational programs that support the Credit Union's vision and mission. Embrace learning and champion change.
6. Comply with all applicable rules, regulations, and policies, including but not limited to BSA, OFAC, and Physical Security.

Knowledge and Skills:

Experience: Three years to five years of professional-level experience with copywriting, editing, and proofreading for marketing/advertising.

Education: (1) A bachelor's degree in Communications, Business, English, Journalism, or Marketing.

Interpersonal Skills: In addition to normal courtesy and tact, a significant level of trust and diplomacy is required. Work may involve motivating or influencing. Outside contacts are essential, and fostering sound relationships is necessary. Must have the ability to receive constructive feedback.

This position requires consistent presence in the office to collaborate with team members and fulfill job responsibilities effectively. It requires actively participating in conference calls and meetings with other Credit Union team members and vendors.

Other Skills: The Copywriter must be detail-oriented and organized, with excellent problem-solving and creative-thinking skills. The candidate should be highly motivated and energetic and have an ability to generate innovative and new ideas that compel readers.

Experience with writing for digital, social, and email communications is required. Must have the ability to develop and follow an established brand. Must have experience with SEO.

Financial industry experience is preferred. Must be capable of researching effectively to gain complete understanding of the Gulf Winds brand, products, and services as well as the Credit Union industry.

Physical Requirements: Normally expected to work between 8:00 a.m. and 5:00 p.m. After-hours work or travel required to meet project deadlines or attend conferences, seminars, or meetings. Must adhere to safety rules and regulations.

Work Environment: The position is based in the office in our Pensacola, Florida, market. It operates primarily in an office setting and routinely uses standard office equipment such as computers, printers, and phones.

Must adhere to safety rules and regulations.