Director, Marketing

We are seeking a versatile and results-driven Director of Marketing to join our Product Development team to play a critical role in shaping and executing our go-to-market strategies for new product launches. This is an individual contributor role ideal for a strong generalist who enjoys independently driving projects and strategy with hands-on involvement across multiple aspects of marketing. The ideal candidate will have extensive experience in developing go-to-market strategies, leading successful product launches, and leveraging AI applications to improve the efficiency of marketing tasks.

Responsibilities

• Develop and execute comprehensive go-to-market strategies that align with business objectives.
• Lead the planning and execution of product launches, ensuring cross-functional alignment and success.
• Leverage AI tools and applications to optimize and streamline day-to-day marketing tasks and processes.
• Collaborate closely with sales, product, and engineering teams to integrate marketing efforts with broader company goals.
• Analyze market trends, customer insights, and competitive landscapes to identify growth opportunities.
• Create and execute multi-channel marketing campaigns to drive awareness, engagement, and revenue.
• Partner with business development on conference and event planning and execution
• Manage the marketing lifecycle, from strategy development to performance analysis, ensuring optimal ROI.
• Serve as a thought leader and trusted advisor on marketing best practices and innovation.

Minimum Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred). Alternatively, Bachelor's or other advanced degrees in relevant science or engineering fields with applicable marketing experience are a plus.
• 8+ years of experience in marketing in the life sciences or biotechnology service industry, with a proven track record of leading go-to-market strategies and product launches.
• Experience marketing to major biopharma companies, with a deep understanding of their needs and decision-making processes.
• Strong generalist marketing skills, with expertise across digital, content, branding, and analytics.
• Hands-on experience with AI tools and applications to enhance marketing efficiency and effectiveness.
• Ability to operate effectively as an individual contributor with minimal supervision.
• Exceptional project management and organizational skills to handle multiple priorities.
• Data-driven mindset with the ability to analyze metrics and translate them into actionable insights.
• Excellent communication and collaboration skills, with experience working across cross-functional teams.
• Familiarity with marketing tools, automation platforms, and CRM systems (e.g. Hubspot).

Preferred Capabilities and Experience

• Experience in graphic design, particularly in creating marketing collateral and presentation slide decks.
• Proven track record of developing products in the biotech service industry and overseeing multiple product launches.

Special Requirements/Materials to be Provided by Candidates

• A cover letter is required for all applications.
• Please supply a portfolio or at least one example of your work. We acknowledge that some work might be proprietary and we encourage you to anonymize or summarize it if needed.




• Type requested: There is no strict requirement on the type of portfolio materials supplied; a list of suggested types is provided below. Please supply materials that demonstrate your strategic thinking, graphic design skills, executional excellence, and ability to leverage AI in marketing.




• Content development, including examples of messaging, branding, or content strategies. As well, examples of graphic design work or marketing collateral are encouraged.
• Go-to-market strategies, including a case study or document outlining the development and execution of a successful go-to-market plan.
• Analytical work, including reports or presentations that demonstrate ability to analyze marketing performance, derive insights, and recommend actions.




• Format: You may supply work in various formats, such as PDFs, image files, links to websites, or videos. Please collate all links and file descriptions into a single document.




• In all applications, application source and EEO (equal employment opportunity) data fields, along with links (LinkedIn, Twitter, GitHub), are included in the post for the candidate to populate.