Senior Go-To-Market Specialist, NA - US Remote

Our Team:

The NA Go-To-Market Team is a dynamic and integral regional function operating within the North American Marketing Team. Our mission is to orchestrate and optimize integrated marketing efforts across the United States and Canada. We thrive on cross-functional collaboration, working closely with diverse teams including brand, channels, creative, pricing, technology, finance, and data & analytics. Together, we craft and implement strategic business initiatives that resonate in our markets and drive measurable impact on company performance.

In this role, we are not just marketers; we are strategists, innovators, and collaborators dedicated to creating a lasting imprint in the North American market.

Join us in shaping the future of our business and delivering exceptional value to our customers.

What You Will Do:

The role of Senior Go-To-Market Specialist within the NA Marketing team is pivotal for our company's success in the largest regions, the United States and Canada. In this position, you will be at the forefront of driving our customer strategy, with a primary focus on crafting and driving integrated marketing and channel campaigns.

• Developing Customer Calendars: You'll have a crucial role in crafting customer calendars and go-to-market plans. Collaborating with global teams in communication, marketing, pricing, and product, you'll craft comprehensive strategies that align with our objectives.
• Balancing Messaging and Promotion: You'll be tasked with finding the right equilibrium between messaging and promotional strategies. Your goal is to create effective marketing campaigns and offers that closely align with our strategic and business goals.
• Analyzing and Reporting Campaign Performance: Take ownership of tracking and analyzing marketing campaign performance, providing clear, actionable insights to partners. Use data to identify trends, optimize strategies, and ensure campaigns align with business objectives and deliver measurable results.
• Seeking Continuous Improvement: Innovation is a key driver. You'll focus on evolving our go-to-market strategies, with a particular emphasis on use-case and product-category perspectives. This involves exploring new growth opportunities and adapting to changing market dynamics.
• Collaborating with Marketing Channels and Creatives: Close collaboration with various channel teams (Email, Site, Display, Search, Social, etc.) and creative partners is essential. Together, you'll bring integrated marketing campaigns to fruition, translating ideas into practical executions.
• Building Cross-Functional Relationships: Building solid relationships across the organization is a core aspect of your role. You'll work closely with teams such as the broader NA marketing team, brand strategy, channel marketing, creative, and product and pricing groups to achieve our objectives.

Your Qualifications:

At Vista, we are striving to hire individuals that add new ideas and perspectives to our teams and enhance our culture. No matter your background or work experience, we strongly encourage you to apply-even if you feel that you don't meet the exact requirements or have the same qualifications. You might be a great candidate for this or other opportunities.

• A Bachelor's degree or equivalent experience in Marketing, Communications, Business, or a related field lays a solid foundation for this role, but we also value diverse educational backgrounds that bring unique perspectives.
• You should have a minimum of 3-5 years of marketing experience, with a consistent track record of leading and managing successful campaigns. You will bring advanced skills in strategy development and execution, with the ability to navigate complex, high-level marketing initiatives.
• You are a strategic problem solver who can step back and understand the bigger picture. You're given high-priority projects and can independently develop practical solutions that align with broader goals. You excel in leading ambitious tasks from start to finish, turning strategic objectives into actionable plans that drive business impact.
• You are a self-starter andexhibit a proactive approach to your work. We value individuals who take the initiative to seize opportunities and drive projects forward independently.
• Strong organizational and project management skills are essential. You'll be responsible for juggling multiple projects simultaneously, ensuring that each one progresses smoothly and effectively.
• We seek individuals who bring both creativity and innovation to their work. Your ability to think creatively and introduce fresh ideas will drive our marketing initiatives to new heights.
• You have a data-forward mentality that allows you to analyze performance metrics, customer insights, and market trends. Your ability to translate data into actionable strategies is a valuable asset in shaping effective marketing campaigns and driving business growth.

Why You'll Love Working Here:

There is a lot to love about working at Vista. We are an award winning Remote-First company. We're an inclusive community. We're growing (which means you can too). And to help orient us all in the same direction, we have our Vista Behaviors which exemplify the behavioral attributes that make us a culturally strong and high-performing team.

About Us:

Vista is the design and marketing partner to millions of small businesses around the world. For over 20 years we've been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. VistaCreate, 99designs by Vista and VistaPrint, all under the parent brand Vista, represent a full-service design, digital and print solution, elevating small businesses' presence in physical and digital spaces and powering them to achieve success. Vista is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.

Commitment to Diversity, Equity, & Inclusion:

Vista exists to help our customers live their dreams. Each dream is unique - and the Vista team needs to be as well. We believe in the unique contributions of everyone within a diverse global organization. We are collaborative, inclusive, and innovative. We strive to role model and live an inclusive culture of fairness, respect and belonging for all. And we work together to empower each other, creating a space in which each of us can spark our next great idea.

Equal Opportunity Employer:

Vista, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.